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When you show genuine appreciation for your customers, they notice. It deepens your relationships, and in turn, impacts your retention rates. It’s not just a good business move—it’s the right thing to do!

As it turns out, being kind and genuine to your customers can have a big payoff for your business. In fact, increasing customer retention rates by 5% increases profits anywhere from 25% to 95%, according to Bain and Company. That’s a huge gain for a small bit of your time.

Luckily, there are tons of ways you can show customers you care. Check out these 15 ideas to show your customers the appreciation they deserve.

1. Anticipate customers’ needs and proactively provide support.

The best form of appreciation is showing that you understand your customers’ needs. Work quickly to resolve any issues that arise, and anticipate how your customers’ needs may grow.

2. Celebrate your customers’ accomplishments.

Show that you’re invested in your customers’ success, not just your own! Send them a note or a gift when they achieve big milestones to show you care.

3. Donate to causes your customers care about.

It’s not enough to talk the talk, you also have to walk the walk. Show your customers that you are on the same wavelength by donating to causes that mean the most to them. Find common ground!

4. Give expert tips and advice.

This is where the power of email marketing comes in! Deliver great advice to their inbox, helping to provide an added benefit to your customers.

5. Highlight your customers on social media (with their permission).

Use your platform to express your appreciation and highlight how great your customers are. Just make sure to get their permission before posting!

6. Host a customer appreciation week.

Your customers are the livelihood of your business, so is an entire week of appreciation too much to ask? Come up with themed days and various ways to show your customers how special they are to you.

7. Invite customers to a special event.

There’s nothing like being wined and dined! Make your customer feel like the VIP they are by inviting them to a very special event.

8. Personalize service with data.

Understand how your customers want you to interact with them—then do it! Ask them about their preferences and make sure to note any specific information that could help you further your relationship.

9. Provide exclusive discounts.

Did somebody say exclusive? These coveted discounts make your customers feel special and will have them coming back time and time again.

10. Reward good reviews.

Offer a discount or a credit for leaving a review of your company online. Good reviews help boost business, and your current customers are some of your best advocates.

11. Send thank you, anniversary, birthday, etc. cards.

You remembered! Your customers want to know that they mean more to you than simply being a business transaction. Remember the personal touches, and build true and meaningful relationships!

12. Show empathy and make connections.

Sometimes it’s not about what you give your customers, instead, it’s about how you treat them. Remember that they’re real people with real feelings. Show empathy in every interaction.

13. Start a loyalty program.

After a certain number of purchases, give a discount or a free item. It’ll keep your customers who love you coming back for more, and it’ll encourage new customers to continue doing the same.

14. Surprise and delight with a gift box.

Who doesn’t love a gift? Send a gift “just because” to show your appreciation with some of their favorite goodies and some branded swag.

15. Thank your new customers with video.

There’s a personal element when you connect a face with a name. Take the time to film a video for a personal touch to your appreciation efforts.

Now it’s time to put these thoughts into action! Show your customers you care with a little something special. We can help! Get in touch with us, and we’ll help build the personalized gift box of your customers’ dreams.


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