(May 8, 2025) LINCOLN, Neb. — Firespring, a marketing, technology and custom printing company, was proud to be honored with two 2025 Prism Awards by the Lincoln Chapter of the American Marketing Association (AMA Lincoln). Prism awards are bestowed for excellence in marketing in Lincoln and the surrounding communities.
Firespring was recognized for its collaboration with the Nebraska Department of Health and Human Services Tobacco Free Nebraska (TFN) program and the Nebraska Tobacco Quitline, in a campaign to spark dialogue among youth and adults around the dangers of tobacco, including e-cigarettes and chewing tobacco.
“Firespring and TFN share a longstanding partnership built on educating Nebraskans and empowering them to make healthier choices. To be recognized by AMA Lincoln for this work is not just an honor, but proof we are achieving our mutual goal and hopefully, saving lives,” said Troy Jensen, Firespring CEO.
Firespring took home highest honors in two categories: Social Media Campaign and Influencer Marketing. The award-winning campaign leveraged social media influencers, storytelling and strategic digital placement to expose the dangers of tobacco use, secondhand smoke and vaping aerosols. It generated over 2.3 million impressions and 17,000 meaningful engagements while garnering a 7.8% engagement rate.
“We are grateful to AMA Lincoln for recognizing the partnership between TFN and Firespring to provide outreach on tobacco cessation and prevention. This campaign and others have encouraged countless Nebraskans, including thousands of young people, to abstain from tobacco or seek support through the Nebraska Tobacco Quitline,” said Cheyanne Diessner, TFN marketing and coordination specialist.
“It is an honor to be recognized by AMA Lincoln for a successful social media strategy. Especially when success means positively impacting the lives of Nebraskans, including teens and young adults. We look forward to continuing our partnership with TFN to support anti-tobacco messaging,” said Lori Koepke, Firespring vice president of media.
The Prism Awards ceremony took place on May 8, 2025, in Lincoln. Firespring was honored to join the area’s top marketers in celebrating standout work.
About Firespring
Firespring is a strategic technology, printing and marketing company with a more than 30-year history in the Lincoln and Omaha areas. As Nebraska’s first Certified B Corporation and with clients on five continents around the globe, it leverages powerful digital, creative and print solutions to help organizations succeed and create meaningful impact.