According to GoFundMe Pro (formerly Classy), LinkedIn is the highest converting social media channel for nonprofits, with a 30% conversion rate on mobile and 50% on desktop. Not only is the platform the highest converting, but LinkedIn for Nonprofits found that LinkedIn members are 56% more likely than the average person online to donate to nonprofits.
If your nonprofit has not been taking advantage of everything LinkedIn offers, it’s not too late! LinkedIn is as relevant today as ever—and not just for job-seekers, as some might believe.
You can create a solid plan for how to optimize your efforts on the platform with these five tips in mind. (And, of course, we can help you!)
1. Create a compelling LinkedIn page for your nonprofit.
First impressions matter—not just for people, but for companies and organizations. A well-crafted LinkedIn page establishes credibility and gives LinkedIn users a place to learn more about your org and its mission. You can link to your website for those who want to take a deeper dive, but a well-crafted LinkedIn page can provide a good snapshot of your org with these tips:
-
- Use your logo and a compelling banner image that tells your story at a glance.
- Write a clear, inspiring “about” section that shares your mission, vision and who you serve.
- Include links to your website, campaign pages and profiles of key leaders.
- Regularly update the page with relevant news, top accomplishments and upcoming events.
2. Share your story consistently and often.
Your followers aren’t going to see every one of your posts (you know, algorithms and such), so just when you feel like you’re a broken record, many will be just starting to take notice. Algorithms will be algorithms—you can’t control them. Just focus on being consistent, engaging and clear. Connect with your audience and raise awareness by:
-
- Sharing human stories. Highlight the individuals, communities or ecosystems you serve. Use photos, testimonials and maybe best of all, videos. You don’t need to be a professional; just get out your smartphone and start recording.
- Spotlighting your team and volunteers: People love seeing the humans behind the mission.
- Leveraging LinkedIn Live and Events. Host webinars, behind-the-scenes tours or donor Q&As to create interactive engagement.
- Promoting campaigns and initiatives. Showcase results and ongoing efforts using short, compelling updates (go heavy on the updates and light on soliciting).
Pro tip: In 2025, storytelling drives engagement more than stats. Data is important—but personal is powerful. So, talk more about people and less about numbers.
3. Lead the conversation in your space.
Thought leadership for nonprofits means positioning your organization (and its leaders) as credible, forward-thinking voices in your space. Here are some key ways to stand out:
-
- Publish articles or long-form posts about the issues you tackle, solutions you’re piloting or trends you’re watching.
- Be bold with your vision. Share opinions on policy changes, funding models and the future of social impact.
- Tag other nonprofit leaders or partners to start discussions and amplify shared values and messages.
- Respond to current events—tie your expertise into news cycles or public discourse. Show why your work matters now.
4. Leverage personal profiles.
Board members, team members and volunteers can act as powerful brand ambassadors for your nonprofit. Encourage them to update their LinkedIn profiles to include their work with your org and reshare the content you post. Personal profiles often get more visibility and engagement than organization pages. When people share your nonprofit’s posts or write about their involvement, it expands your reach into their networks.
5. Join and participate in relevant groups.
LinkedIn Groups offers a space to engage with like-minded individuals and organizations. Look for groups related to your nonprofit’s focus (e.g., education, climate change, health access) and join the conversation. Engage by sharing helpful resources or insights, asking questions and creating and participating in relevant discussions. This fosters thought leadership and increases your visibility in the sector.
While LinkedIn has often had a reputation as a platform that’s only useful or used by job-seekers and B2B marketers, this is not the case! Especially right now, LinkedIn is being used by many orgs to raise awareness, expand their reach and connect with like-minded individuals and partners.
If you’re interested in developing a LinkedIn strategy (or one for social media in general), we can help! Our creative strategists, content creators and social media experts can set you up with a plan that helps you establish a strong LinkedIn presence—and you can continue to focus on what you love while taking advantage of all the benefits that LinkedIn offers. Give us a shout.
