Maximize Your Google Ad Grant in 5 Easy Steps with Judson Aulie

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Free Educational Webinar
Sponsored by:

In this webinar, Judson Aulie from Click Nonprofit will show you how to get the most value out of your Google Ad Grant. The Google Grant is one of the most valuable tools in your nonprofit toolkit. To get the most value, it’s important to learn how to manage it well. Judson will show you how to spend your entire $10K monthly budget and attract thousands of cause-minded visitors to your website each month. He’ll also explain the best way to get these new visitors to actually convert and become long-term donors and volunteers for your organization. We will go over the following points in this webinar and also leave time for questions at the end:

  1. What is the Google Ad Grant and why your nonprofit should use it
  2. What nonprofits are eligible for the Google Ad Grant
  3. How to apply for the Google Ad Grant
  4. How to Maximize your Google Ad Grant
    1. Why you should start with keyword research and how to do it
    2. Ways to create search-focused content to attract the right audience
    3. How to create clear calls-to-action in order to generate leads and drive interactions
    4. How to set up conversion tracking in order to monitor your campaigns’ results
    5. Tips to regularly optimize and manage your Google Grant including how to keep it compliant

Wednesday, January 26 | 10:00 – 11:00AM CT

About the presenter

Judson Aulie

Judson Aulie

Judson Aulie works with the Click Nonprofit team helping nonprofits expand their reach and impact through the Google Ad Grant, content writing, and SEO. Click Nonprofit helps nonprofits acquire and manage the Google Ad Grant as well as develop a content marketing strategy based on search engine and keyword research.
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