Free Webinar Series
Some of the most common questions we hear from our nonprofit clients are:
- How do we get people to donate or volunteer when they don’t even know about our organization?
- We have a good number of donors and volunteers, but it’s the same list of people every year. How do we expand?
- How does normal lead generation apply to nonprofits?
- How can we utilize our website better to capitalize on leads?
This interactive session gives you the opportunity to get expert answers to your questions from Firespring’s director of strategic marketing, Alec McChesney. Plus, learn what other nonprofits are doing to turn leads into lifetime supporters.
About the presenter
As the director of strategic marketing for Firespring, Alec McChesney brings an extensive background in content strategy, brand messaging, target audience and user experience to the table. For Firespring’s partners, Alec places a huge emphasis on communicating a brand’s message to its different target audiences through the lens of brand archetypes, key messaging and audience personas.
Through video, podcasting, blogs or any new media, Alec continues to look for ways to think outside of the box as it pertains to content strategy and connecting a brand to its different audiences. Prior to his time at Firespring, Alec spent his time as the sports editor and digital editor for the Lincoln Journal Star, along with stints at the Kansas City Star and Tulsa World.