image illustrating storytelling

Free Webinar Series

  • How do I discover my organization’s story?
  • What are the easiest and most effective ways to start using storytelling in my marketing?
  • Why is telling my story so important?
  • How do we create a story that our audience will care about?

These are just some of the questions we have heard organizations ask about using storytelling in their marketing plan.

Guide the conversation in this interactive Q&A session to learn how storytelling can be a driver of engagement toward your organization.

Join Firespring’s director of strategic marketing, Alec McChesney, as he casts light on your story, shares how it can work for you, and answers questions about how to use storytelling in your marketing.

What attendees are saying about our Q&A sessions.

Really helpful information and lots of good ideas to follow up on. Really appreciate the opportunity to ask and get practical suggestions. Fun session!

Helen MacDonnell

Executive Director, Community Links

About the presenter

Alec McChesney

Alec McChesney

As the director of strategic marketing for Firespring, Alec McChesney brings an extensive background in content strategy, brand messaging, target audience and user experience to the table. For Firespring’s partners, Alec places a huge emphasis on communicating a brand’s message to its different target audiences through the lens of brand archetypes, key messaging and audience personas.

Through video, podcasting, blogs or any new media, Alec continues to look for ways to think outside of the box as it pertains to content strategy and connecting a brand to its different audiences. Prior to his time at Firespring, Alec spent his time as the sports editor and digital editor for the Lincoln Journal Star, along with stints at the Kansas City Star and Tulsa World.

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