How Marketing Automation Can Work for You

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Live session held on:

February 27, 2026 3:42 am CT
Marketing automation connects your website, CRM, and content so the right people get the right message at the right time. In this on-demand session, we show nonprofits and SMBs how to stand up practical journeys fast—welcome, event follow-ups, re-engagement, and lead/donor nurturing—then measure what actually moves the needle.

What you’ll learn

  • When to use basic email vs. true automation—and how they work together.
  • A simple welcome → engage → convert journey you can launch this week.
  • Segmentation that matters: profile fields + behavior (page views, form fills, donations).
  • Lead/donor scoring basics and clean hand-offs to sales/fundraising.
  • Measuring ROI with goals, UTMs, and dashboards your board will understand.

Note: Recorded prior to 2024 sender-policy updates and GA4—principles still apply. Use GA4 for reporting, ensure SPF/DKIM/DMARC and one-click unsubscribe, and treat open rate trends cautiously.

About the Presenter

Kiersten Hill, Director of Nonprofit Solutions

Meet Kiersten Hill, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. With nearly two decades of dedicated service in nonprofit management and fundraising, she has raised over $20 million to strengthen Nebraska’s nonprofit sector.

At Firespring, Kiersten enables organizations, their leaders and boards of directors to achieve their mission through education and empowerment. A dynamic thought leader and speaker, she captivates audiences with her expertise on marketing, fundraising, board development and organizational transformation. As a certified StoryBrand Guide, Kiersten has unlocked the power of storytelling, guiding nonprofits to craft compelling narratives that resonate deeply with their audiences. In the past year alone, she has presented with energy, authenticity and relatability at nearly 100 webinars and nonprofit conferences—her insights sparking inspiration and change.