Stamp prices are increasing again, and we’re here to explain why it’s not the end of the world. Starting July 13, 2025, mailing a letter will cost $0.78, up from $0.73. That’s a 7.4% increase, part of the USPS’s 10-year “Delivering for America” plan to restore financial stability.
Yes, it’s another price hike. No, it’s not a reason to panic or give up on your direct mail campaigns. In fact, this might be the time to double down on smarter mailing strategies.
Bulk postage rates
First things first: If you’re mailing 200 pieces or more, you qualify for bulk rates—and they’re quite a bit cheaper. There’s an annual fee for the permit, along with USPS software and other mailing requirements. But with savings of up to 80%, it’s worth it. Nonprofits can go a step further by applying for nonprofit mail certification, unlocking even lower rates. We get it, this can get overwhelming. Working with a direct mail expert can save you serious time and money.
Direct mail still works
A common misconception is that direct mail is dead. And with postage rates going up, the temptation to ditch it is real. But don’t. Direct mail never went anywhere, and it’s actually gaining ground.
According to Deep Sync, “61% of marketers have increased direct mail investments in the last 12 months…81% of brands plan to increase their direct mail budgets for 2025.” Consumers report spending more time with direct mail, remembering it better and viewing it as more trustworthy than digital ads. Whether it’s the physical format or the perception of security, direct mail continues to build credibility. Take it from recent consumer data: “39% of consumers are unlikely to trust a brand that only engages with them digitally…59% of respondents are more concerned about seeing their personal information in a digital ad (PostcardMania).”
That doesn’t mean we’re knocking digital. In fact, combining direct mail with digital often produces the strongest results. A printed mailer can prompt online engagement, and a digital ad can reinforce a message that landed in someone’s mailbox. Direct mail is still alive and delivering results, but it takes a strategy.
Here’s how to make yours pop:
- Craft clear, compelling messaging.
- Use bold, eye-catching design.
- Incorporate variable data printing (VDP) to personalize your message and connect with individuals.
Teaming up with a direct mail provider who also knows marketing can elevate your efforts to measurable ROI. Let’s get something in the mail that makes an impact.
What now?
Yes, postage is going up on July 13, but it’s not a dealbreaker. Direct mail still works, and now’s the time to get smarter about how you use it. Work with a pro, refine your strategy and make every piece of mail pull its weight. Looking for more info on postage rates? Check out this article.
