Your website isn’t talking to one person. On any given day it’s greeting a curious first-timer, a longtime donor, a would-be volunteer, a board member and a reporter on deadline, and each of them is looking for something different. 

The trouble is that most nonprofit sites are built from the inside out: organized the way staff see the organization, not the way visitors actually show up. In this session, we’ll walk through a simple framework for mapping who comes to your site, what each of them needs and the next step that moves them from “just looking” to “count me in.”

You’ll learn:

• How to identify your website’s core audiences and what each one came to do
• Why sites built for insiders lose outsiders, and how to flip the point of view
• The three-click rule: getting every visitor from where they land to where they want to be
• How to give first-time visitors a low-pressure next step (sign up, register, volunteer) that starts a relationship instead of ending a visit
• What keeps people coming back once they’ve found you