Marketing That Moves: Build the Bridge Between Mission and Impact
November 17, 2026 2:00 pm CT

Nobody gives because of how your mission statement is worded. People don’t give to nonprofits; they give through them, because they care about the people you serve. Yet so much nonprofit marketing leads with mission language and buries the impact. This session, one of our most popular of 2026, is about closing that gap: showing what changes because your organization exists, and building marketing that moves people from caring to acting.

You’ll learn:

  • Why donors respond to impact stories instead of mission language, and how to translate one into the other
  • How to define your organization’s voice so every channel sounds unmistakably like you
  • Where to find stories worth telling, and how to keep the main point the main point
  • How to tie each story to one clear call to action, so inspiration turns into a gift, a sign-up or a registration
  • Simple ways to show impact consistently across your website, email, social and print

About the Presenter

Kiersten Hill, Director of Nonprofit Solutions

Meet Kiersten Hill, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. With nearly two decades of dedicated service in nonprofit management and fundraising, she has raised over $20 million to strengthen Nebraska’s nonprofit sector.

At Firespring, Kiersten enables organizations, their leaders and boards of directors to achieve their mission through education and empowerment. A dynamic thought leader and speaker, she captivates audiences with her expertise on marketing, fundraising, board development and organizational transformation. As a certified StoryBrand Guide, Kiersten has unlocked the power of storytelling, guiding nonprofits to craft compelling narratives that resonate deeply with their audiences. In the past year alone, she has presented with energy, authenticity and relatability at nearly 100 webinars and nonprofit conferences—her insights sparking inspiration and change.