We’ll cover:

• Why storytelling matters — the seven business benefits, including the ones that win over your most numbers-driven board members
• Brand voice and tone — the consistent personality that has to sit underneath every story you tell
• Four proven narrative frameworks: Freytag’s Pyramid, the Hero’s Journey, the Pixar “story spine,” and the StoryBrand model
• The seven elements every great nonprofit story needs: a hook, a protagonist, emotion, a villain (yes, even nonprofits have one — it’s usually the problem itself), logic, a guide, and a hero with a clear call to action

Then we put it to work. Through guided exercises, you’ll:

• Identify where your best stories are already hiding — founders, the people you serve, donors, volunteers, staff, sponsors, community impact
• Choose a real protagonist from your own organization
• Build that story out using the framework that fits it best, with feedback in the room as you go
• Draft your organization’s StoryBrand one-liner — the simple problem/solution/result pitch you can use anywhere from a donor meeting to a backyard barbecue

You’ll leave with:

• A real, finished story from your own organization, built during the workshop — not a template to finish later
• Your organization’s brand voice and tone defined, if you haven’t already
• A one-liner you can use to explain your work clearly in under 15 seconds
• A repeatable process for finding, collecting and sharing stories going forward
• Twelve practical ways to strengthen every story you tell after this workshop ends

This is a live, interactive format — come ready to work. Bring a real impact story, donor relationship or program you’d like to build into your organization’s next great story.