Connect Your Mailbox to Your Website: Integrating Print and Digital Fundraising
October 5, 2026 2:00 pm

Direct mail isn’t dying. Direct mail that ignores your website is. Too many nonprofits still treat their appeal letter and their landing page like strangers — different messages, different imagery, no real connection between the envelope and the click. In this session, we’ll show you how to design both as one continuous conversation, so every donor who opens your mail and every donor who lands on your site feels like they walked into the same room.

You’ll learn:

  • How to build a print appeal and a matching landing page around one theme, one message and one ask
  • Where QR codes actually help (and where they just clutter the page)
  • How to time your mail drop with your digital touchpoints so neither one arrives alone
  • Simple ways to make a donor’s online experience pick up exactly where the mailer left off

About the Presenter

Kiersten Hill, Director of Nonprofit Solutions

Meet Kiersten Hill, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. With nearly two decades of dedicated service in nonprofit management and fundraising, she has raised over $20 million to strengthen Nebraska’s nonprofit sector.

At Firespring, Kiersten enables organizations, their leaders and boards of directors to achieve their mission through education and empowerment. A dynamic thought leader and speaker, she captivates audiences with her expertise on marketing, fundraising, board development and organizational transformation. As a certified StoryBrand Guide, Kiersten has unlocked the power of storytelling, guiding nonprofits to craft compelling narratives that resonate deeply with their audiences. In the past year alone, she has presented with energy, authenticity and relatability at nearly 100 webinars and nonprofit conferences—her insights sparking inspiration and change.