Get Found by Donors on Google AND ChatGPT: SEO/AIO for Nonprofits
October 30, 2026 10:00 am

Your next donor might not be searching in a search bar at all — they might be asking a chatbot. This session covers the SEO basics every nonprofit should have in place, plus what’s genuinely changing now that AI tools are answering people’s questions directly instead of sending them to a list of links.

You’ll learn:

  • How to do keyword research for a cause instead of a product
  • The on-page SEO basics anyone on your team can do, no developer required
  • What “AIO” (AI optimization) means and why it’s starting to matter as much as traditional SEO
  • How to make sure your organization shows up when someone asks an AI tool about your cause

About the Presenter

Kiersten Hill, Director of Nonprofit Solutions

Meet Kiersten Hill, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. With nearly two decades of dedicated service in nonprofit management and fundraising, she has raised over $20 million to strengthen Nebraska’s nonprofit sector.

At Firespring, Kiersten enables organizations, their leaders and boards of directors to achieve their mission through education and empowerment. A dynamic thought leader and speaker, she captivates audiences with her expertise on marketing, fundraising, board development and organizational transformation. As a certified StoryBrand Guide, Kiersten has unlocked the power of storytelling, guiding nonprofits to craft compelling narratives that resonate deeply with their audiences. In the past year alone, she has presented with energy, authenticity and relatability at nearly 100 webinars and nonprofit conferences—her insights sparking inspiration and change.