How to Defeat Fundraising’s Silent Enemy: Donor Attrition

Free Nonprofit Webinar

September 23, 2024 at 2:00 p.m. CT

Stop the revolving door! Keep supporters interested and engaged with your nonprofit, and turn one-time givers into repeat donors with tips and insight from one of our most popular webinars. While statistics show that 7 out of 10 donors give only once, this doesn’t have to be your reality. Join Firespring’s founder, Jay Wilkinson, who’ll help you see how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize your reliance on one-time givers.

You’ll learn:

  • How to create a powerful and engaging website that keeps donors interested
  • What we can learn from the annual Fundraising Effectiveness
  • Survey Report from AFP
  • Why donors leave and what to do about it
  • 6 key drivers that can double the lifetime value of your donors
  • Methods for creating repeat donors

Presented by

Jay Wilkinson

Monday, September 23, 2024

2:00 p.m. CT

Meet your presenter

Jay Wilkinson

Jay Wilkinson is the founder of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured as one of Inc. Magazine’s Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 of the last 11 years. As a philanthropist, he has raised millions of dollars for nonprofits. After decades, Jay remains passionate about crafting his own company’s culture, and spends the majority of his time helping nonprofits and businesses find their why and deepen their impact.

Nebraska's First Certified B Corporation