Expert Insights Into Creative Marketing, Commercial Printing and Web Development
Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
Remembering 17 Years of Firespring Thanksgivings, Our Favorite Tradition
In November 2003, Firespring was a very different company. We weren’t even called Firespring yet, and our print and web divisions had yet to combine. But the Firespring of 17 years ago was still...
Firespringer Feature: Kasey Sendgraff, Recruitment Specialist and Costumed Volunteer
Boo at the Zoo is Lincoln Children’s Zoo’s largest fundraising event of the year—tickets nearly always sell out. It’s an event that requires lots of sponsors, volunteers and planning to create...
5 Reasons Your Business Still Needs Print Marketing
We are in the 21st century and everyone is officially online. For many businesses and nonprofits, this means making your marketing efforts digital top priority. We know how important it is to...
Online Fundraising: 8 Ways to Create A Donation Page That Converts
One of the best things you can do for your organization is to create a donation page that converts. That’s why it’s important to be sure they’re well designed, clean, easy to navigate and...
How to Write SEO (and User)-Friendly Content
“What’s good for Google is good for the gaggle”—we totally just made that up, but it kind of works. What we’re saying, in a less corny way, is what’s good for search engines is also good for the...
Souptacular: One of many ingredients for a strong company culture.
There’s bonding power in good food, healthy competition and not-so-secret recipes. Once a year, right in the midst of spooky season, Firespring is overrun by an army of toasty, bubbling slow...
Firespringer Feature: Nathan Schreiter, an American Marketing Association volunteer leader
How Nathan’s award-winning AMA work enriches both Firespring and the Lincoln marketing community. You could throw Nathan Schreiter in the deep end of pretty much any project, but you don’t have...
4 Secrets to a Successful #GivingTuesday Campaign
Do you have December 1 marked on your calendar? That’s the date for this year’s #GivingTuesday—and perhaps one you’ll want to capitalize on even more than usual after the challenges that 2020...
Nonprofit Annual Report: How to Write Your Best One Yet
A nonprofit annual report can be seen as a necessary year-end box to check, but it can actually be a key donor retention and marketing tool. If you’re going to go to the time and trouble to...
3 Ways to Make Your Company’s Annual Report Better
Businesses of any size can use their company’s annual report to show successes and challenges, accomplishments, opportunities for growth and their vision for the future. The trick is presenting...
5 Tips for Writing Better Web Content
Whether you have existing web content that you want to improve or you’re staring at a blank screen with a blinking cursor, these five basic writing tips will provide a little inspiration and...
5 Reasons Why Direct Mail Still Works
Businesses and nonprofits have successfully used direct mail to appeal to their audience for years. And, lest you believe rumors to the contrary, this remains true today—even in this age of...
