Expert Insights Into Creative Marketing, Commercial Printing and Web Development
Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
5 Reasons Why Direct Mail Still Works
Businesses and nonprofits have successfully used direct mail to appeal to their audience for years. And, lest you believe rumors to the contrary, this remains true today—even in this age of...
To Intern-ity and Beyond: A Chat with Interns-Turned-Full-Time-Firespringers
At Firespring, we love a good origin story. (Just ask Jay, he’ll tell you the whole Firespring story by heart.) And some of our favorite Firespringer origin stories come from our former...
Email Drip Campaigns for Nonprofits: How to Use Them and Why They Work
Drip. Drip. Drip . . . drip. Annoyed yet? There’s nothing like a drippy faucet to keep you up at night; the constant sound of one single droplet of water repeatedly hitting your sink basin can...
5 Ways to Encourage Recurring Donations for Your Nonprofit
If one-time donations are good (and you know they are), recurring donations are exponentially better. Look at these metrics from Network for Good: The average recurring donor gives 42% more over...
6 Tips for Planning Fundraising Events in the COVID Era
We are in strange times. There’s really no other way to put it. Your traditional fundraising events are looking quite different than what you’re used to. But that’s okay—it doesn’t have to be a...
Elevate Your Impact with an Authentic Company Culture
The term “company culture” often gets confused with “workplace perks,” but they really refer to two different things. At our Firespring headquarters in Lincoln, we’ve created a fun workspace with...
5 Mistakes You Might Be Making on Twitter
There’s no doubt that Twitter can be an effective way to engage with your audience and spread the word about your mission. If you commit to tweeting (and/or retweeting) at least twice a day and...
How to Prep for Your Greatest Trade Show Ever
Need a silver lining? While many of your plans for 2020 have been derailed, including in-person events and trade shows, you now have all kinds of time to plan, prepare and perfect your trade show...
How to Create Marketing Personas for Your Nonprofit
Meet Alex Kauffman. He’s a single male, 27 years old, with a bachelor’s degree in advertising. He works as a graphic designer for a small advertising agency with fewer than 50 employees....
How to Blog: 3 (More) Elements of a Great Nonprofit Blog
Not long ago, I wrote about three of the six elements that I believe are necessary for a well-written and effective blog, which is one of the best ways to add fresh content to your nonprofit...
How to Effectively Use Stock Photography on Your Website
According to MDG Advertising, 67% of online shoppers said high-quality images were very important to their purchasing decision. In this study, images were rated as more important than...
7 Tips for Your End-of-Year Marketing Strategy
It might feel tempting to close the door on 2020 and hope for better next year, but don’t give up: There are six months left to turn things around and plan for a better second half. After a rocky...
