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We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
Winning Over Customers with Personalized Direct Mail
It’s time to get personal with your customers. No, no—we’re not talking about divulging the details of your personal life. We’re talking about using the power of print to personalize their...
Fundraising: Use your Website to Target Gen X
This is part two in our three-part series to help nonprofits maximize their donations with the power of generational marketing. In part one of this series, we talked about the generation that...
How to Use Promo Products for Marketing Success
When you’re considering your marketing budget and strategy for the year, there are many different avenues that come to mind. Email marketing is a given. Social media? You bet. Direct mail even...
Nonprofit Marketing 101: Why and How to Make it Happen
It doesn’t matter how great your mission is—if nobody knows about your organization, they won’t be knocking on your virtual door to donate or volunteer! That’s where marketing comes in. Nonprofit...
The Why and How of Emails With Variable Data
At first thought, variable data may sound something like a boring math equation. In reality, the concept may be somewhat of an equation, but it’s as simple as managing your data to add a personal...
Fundraising Tips to Appeal to Baby Boomers
Our first in a three-part series to offer nonprofits fundraising tips using campaigns that appeal to each generation. At this very moment, there are 329.5 million people living in the United...
The Ins, Outs, Dos and Don’ts of Digital Marketing
Digital marketing acronyms like SEO, SEM and SMM may have you saying… huh? Sure, they sound like buzzwords or the next big thing making you feel behind on your marketing efforts. However, these...
How to Recruit and Retain Valuable Volunteers
We’ve said it before, and we’ll say it again—without volunteers, nonprofit organizations would simply fail. It may sound extreme but it’s no exaggeration. Volunteers are a huge part of the...
Firespring Hosts St. Baldrick’s Head-Shaving Event
Join the fight against childhood cancer. Would you shave your head to save a child’s life? If you’re not quite that brave, would you donate for someone else to? That’s the idea on October 14,...
Rev Up Your Results by Using Informed Delivery
Level-up your marketing powers with this free and easy tool. Want more bang for your marketing buck? Let’s talk about why combining direct mail with USPS Informed Delivery® could be your new...
Content Marketing Musts: 6 Steps to Get Started
We all know that without great content, there is no marketing. You need content for success in social media, SEO, public relations, SEM and inbound marketing. But there’s another valuable use for...
5 GivingTuesday Tips to Surpass Your Fundraising Goals
Believe it or not, GivingTuesday is only a few months away. This special giving holiday deserves the same careful planning and attention to detail that you give to your end of year fundraising...
