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We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
5 Types of Emails Your Nonprofit Oughta Be Sending
A well-timed email marketing message to the right people is like marketing gold—it can help your nonprofit expand its reach, grow its donor base, recruit volunteers and drive donations, all from...
Firespringer Feature: Natalie Johnson and Southwest Showdown
“How interesting!” And “Seems about right.” Two of the thoughts that might go through your head upon learning Firespringer Natalie Johnson spends the majority of her annual volunteer time...
Purpose-Driven Companies Do More Good—and More Business
In 2006, four years after competing in The Amazing Race, entrepreneur Blake Mycoskie of Arlington, Texas, took a vacation to Argentina. During the visit, he offered to help a volunteer deliver...
5 Email Marketing Trends You Need to Know Now
If we personified marketing channels, social media would be the cool kid in the room—TikTok and Instagram, we see you with your quirky dancing videos and influencer content. SEO and Google Ads...
The Secret to Success in 2023? Do More Good.
Want more engaged employees, better growth and the ability to out-innovate the competition? Then it might be time to start doing more good. On March 21-22, thought leaders from the purpose-driven...
Is Your Website a Barrier? How to Ensure Website Accessibility
"The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect." —Tim Berners-Lee, W3C Director and inventor of the World Wide Web Websites are...
10 Passive Fundraising Ideas to Boost Your Revenue
The news that Amazon is ending its charity donation program, Amazon Smile, has created countless frowns throughout the nonprofit world, especially for smaller orgs that say the donations were...
Say ‘Thank You’ with Donor Gifts in 2023
Donor appreciation is an essential piece of any nonprofit marketing strategy. Luckily, the benefits of saying “thank you” go far beyond politeness alone. Reaching out to express your...
Promotional Products: What the Research Says
There are a million ways to promote your brand: not all of them are created equal. For nonprofits and SMBs trying to stretch every dollar, the name of the game is ROI. If this sounds like your...
Creating Your Own Website? 5 Reasons You Shouldn’t
If you work for a nonprofit, you probably have a lot to do without a lot of resources, so what you choose to focus on matters. A lot. This is something we hear often: “We need a better website,...
Nonprofit Marketing: Tips for Fundraising to Millennials
In our three-part series on generational marketing, we’ve talked tactics to help nonprofits get better results from their donor appeals. Now, let’s wrap up our series by turning our attention to...
How to Save on Direct Mail after the Postal Service Price Hikes
A loaf of bread. A gallon of gasoline. A postage stamp. What do they have in common? They’re all items we use to reference inflation. And starting this month, the nation is prepared to “pay at...
