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We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
Optimize Your Direct Mail Strategy with Variable Data Printing
Variable Data Printing (VDP) transforms generic mail into personalized, eye-catching pieces by combining customer data with tailored design. With proven success in boosting engagement, response rates, and conversions, VDP ensures your direct mail stands out—especially with Firespring’s advanced KM-1 printer.
How to Write an Outstanding Nonprofit Annual Report
Creating a nonprofit annual report might feel like a year-end chore, but it’s an incredible opportunity to highlight your achievements and inspire your supporters. An effective annual report can...
Annual Reports: Turn This Year’s Successes into Next Year’s Triumphs
As November rapidly comes to an end, nonprofit organizations everywhere are deep into end-of-year activities, from finalizing fundraising campaigns to planning for the upcoming year. Amidst this...
The Power of Content Marketing for Nonprofits
We all know that without great content, there is no marketing. Content is the backbone of a social media strategy, SEO, public relations and a digital marketing strategy. For nonprofits, content...
Give Your Direct Mail Appeals a Digital Edge with QR Codes
In today's digital age, the effectiveness of direct mail appeals can be significantly enhanced by integrating QR code advertising and digital elements. By segmenting your audience and using...
Nonprofit Marketing Basics: Establish a Strong Foundation
In the world of nonprofit organizations, marketing is not just an afterthought—it's a crucial component of success. Effective marketing allows nonprofits to reach their target audiences, build...
The Power of Infographics: A Fresh Take on Visual Content
Written text will always hold its place in captivating audiences, but another star has risen that can no longer be ignored—infographic marketing. Think colors that pop, clean design and an...
Harness the Power of Storytelling for Your Nonprofit
One of the most powerful marketing tools for your organization is a great story. [TLDR: A compelling story is a powerful marketing tool for nonprofits, but it must be carefully chosen,...
The Impact of Elections on Nonprofit Organizations
Navigating Challenges and Seizing Opportunities [TLDR: Election seasons pose unique challenges for nonprofits, including competition for attention and donations amid political saturation....
5 GivingTuesday Tips to Surpass Your Fundraising Goals
Believe it or not, GivingTuesday is less than three months away. This special giving holiday deserves the same careful planning and attention to detail that you give to your end of year...
Get Ready for GivingTuesday 7 Fundraising Tips for Your Biggest Year Yet
From humble origins in 2012, GivingTuesday—which falls on the Tuesday after Thanksgiving—has exploded into a global philanthropy movement and an important day on the nonprofit fundraising...
SEO and PPC: How Your Business Can Benefit
TLDR: The article discusses the importance of SEO (Search Engine Optimization) and PPC (Pay-Per-Click) in growing your business. SEO helps improve organic traffic, brand awareness and offers...
