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We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
5 Ways to Make Your Annual Appeal Better
By the time Q4 rolls around, the tendency in many industries is to breathe a sigh of relief and let your foot off the gas pedal a bit—it’s been a busy year, the holidays are around the corner and...
How to Keep Fundraising in an Economic Downturn
Even when the economy is booming, life can still feel uncertain. Case in point: 2020. The year started off strong, but then this pesky thing called a global pandemic sat us all down, tanked our...
Your Guide to Crafting an Effective Business Marketing Plan for 2024
The world of business and marketing is evolving at a rapid pace. For small business owners and their employees, staying ahead of the curve with an effective marketing plan is crucial for...
Five Research-Backed Donor Acquisition Strategies for Your Nonprofit
There's a universal truth in the nonprofit world: New donors are part of the fuel that propels your mission forward. They bring financial support and a fresh wave of energy and enthusiasm that...
Meet Your Donors Where They Are: How to Keep Mailing Lists Updated with the NCOA
A comprehensive, accurate mailing list can be a marketer’s best friend. Your mailing list can unlock the power to laser focus your direct mail to the exact people you know will resonate with it....
Firespringer Feature: Robert Leslie, Spreading the Music
Let’s get one thing straight: as a company, you can’t pledge to value people over profit unless you walk the walk. Right? That’s why Firespring—as part of our commitment to the community—requires...
5 Ways to a Fruitful Year-End Fundraising Appeal
School is starting, which means our levels of activity will ramp up—and it takes a good month to weather that transition—then it’s time to plan for Halloween costumes, which leads us into the...
Giving Tuesday: Is it Really Worth Your Time?
“There’s too much noise, it’s hard to rise above the clutter.” “It’s a busy time of the year, nobody’s paying attention.” “We don’t do much online fundraising, so it’s not for us.” “We prefer to...
Nonprofit Marketing: 5 Tips to Get More from Q4
Whether your nonprofit operates on a calendar or fiscal year, the year’s end is a time to wrap up projects, ramp up fundraising and plan for the next 365 days. In today’s post, let’s talk...
The Power of Landing Pages: Boost Conversions and Drive Business Growth
Small and medium-sized businesses (SMBs) face fierce competition when it comes to capturing online leads and driving conversions. In this article, we’ll explore the power of landing pages and how...
When Should Nonprofit Marketing Managers Decide to Outsource?
If you’re like many nonprofit marketing specialists, you do your best to squeeze every cent, pinch every penny, and nickel every dime to get more from your marketing budget—year-in, year-out, and...
Closed Captioning: It’s Crucial for Video Content
If content is king, video content is the king of kings—it’s top dog, dawg and an important tool in every marketer’s arsenal. The numbers are compelling: According to Statista, there were over 3...
