A well-timed email marketing message to the right people is like marketing gold—it can help your nonprofit expand its reach, grow its donor base, recruit volunteers and drive donations, all from the comfort of your audience’s inboxes. The key to email marketing...
If we personified marketing channels, social media would be the cool kid in the room—TikTok and Instagram, we see you with your quirky dancing videos and influencer content. SEO and Google Ads might be the geeks, with their ever-changing algorithms and analytics...
The news that Amazon is ending its charity donation program, Amazon Smile, has created countless frowns throughout the nonprofit world, especially for smaller orgs that say the donations were especially helpful to them. The move to shutter Amazon Smile was...
Donor appreciation is an essential piece of any nonprofit marketing strategy. Luckily, the benefits of saying “thank you” go far beyond politeness alone. Reaching out to express your organization’s gratitude is the perfect chance to show supporters they’re indeed...
In our three-part series on generational marketing, we’ve talked tactics to help nonprofits get better results from their donor appeals. Now, let’s wrap up our series by turning our attention to America’s second-largest generational cohort: the millennials. Why use...
Change can be scary or hard or even a hassle. But can you imagine life without it? If you never changed your hairstyle. Or your smartphone. Or your underwear. That’s a little different, but still, the point is that change is often necessary. Technology is always...
There’s an elephant in the room when it comes to nonprofit fundraising. It’s the one thing many of us are uncomfortable doing, yet it’s one of the most necessary tasks to keep your organization thriving. We’re talking about making “the ask.” While it seems like a...
Every year, you spend countless hours perfecting your annual report. Or, if you’re just starting out, you’re spending time trying to figure out what exactly should be included in that annual report. Or even further—do you even need one?! Luckily, there are a host...
This is part two in our three-part series to help nonprofits maximize their donations with the power of generational marketing. In part one of this series, we talked about the generation that gives more to charity than any other – the Baby Boomers. Now, let’s look...
It doesn’t matter how great your mission is—if nobody knows about your organization, they won’t be knocking on your virtual door to donate or volunteer! That’s where marketing comes in. Nonprofit marketing promotes your organization and your core messaging. It...
