In our three-part series on generational marketing, we’ve talked tactics to help nonprofits get better results from their donor appeals. Now, let’s wrap up our series by turning our attention to America’s second-largest generational cohort: the millennials. Why use...
Change can be scary or hard or even a hassle. But can you imagine life without it? If you never changed your hairstyle. Or your smartphone. Or your underwear. That’s a little different, but still, the point is that change is often necessary. Technology is always...
There’s an elephant in the room when it comes to nonprofit fundraising. It’s the one thing many of us are uncomfortable doing, yet it’s one of the most necessary tasks to keep your organization thriving. We’re talking about making “the ask.” While it seems like a...
Every year, you spend countless hours perfecting your annual report. Or, if you’re just starting out, you’re spending time trying to figure out what exactly should be included in that annual report. Or even further—do you even need one?! Luckily, there are a host...
This is part two in our three-part series to help nonprofits maximize their donations with the power of generational marketing. In part one of this series, we talked about the generation that gives more to charity than any other – the Baby Boomers. Now, let’s look...
It doesn’t matter how great your mission is—if nobody knows about your organization, they won’t be knocking on your virtual door to donate or volunteer! That’s where marketing comes in. Nonprofit marketing promotes your organization and your core messaging. It...
Our first in a three-part series to offer nonprofits fundraising tips using campaigns that appeal to each generation. At this very moment, there are 329.5 million people living in the United States of America. Around one quarter of them, roughly between the ages...
We’ve said it before, and we’ll say it again—without volunteers, nonprofit organizations would simply fail. It may sound extreme but it’s no exaggeration. Volunteers are a huge part of the livelihood of nonprofit organizations and helping them achieve their...
Believe it or not, GivingTuesday is only a few months away. This special giving holiday deserves the same careful planning and attention to detail that you give to your end of year fundraising appeal. That means you’ll need to begin planning early! This year,...
It’s hard to believe that another summer is winding down, and fall is just around the corner. With every new season comes new opportunities to host fundraisers that truly inspire your attendees and raise important funds for your organization. Check out these 10...
