by Emily Lowe | Jun 16, 2020 | Commercial Printing
In March 2020, the COVID-19 pandemic spread to Nebraska. We—like many businesses—had some big decisions to make. Our offices shut their doors on March 16, and the majority of Firespringers began working from home. As of the publishing of this blog, most team members...
by Kelly Medwick | Apr 27, 2020 | Commercial Printing
Well, COVID-19 certainly has thrown a wrench in fundraising. It’s hard enough to lean on your donors during the good times, so we know you’ve got your work cut out for you. But a little creativity in your approach and print marketing will go a long way. Staying...
by Emily Lowe | Apr 2, 2020 | Commercial Printing
Signs, signs, everywhere a sign–even in the middle of a worldwide pandemic. Regardless of whether your business is operating as usual right now or is in a holding pattern waiting for America to get back to work, your business signage plays a significant role in your...
by Emily Lowe | Mar 16, 2020 | Commercial Printing
Who knew that in 2020 print would still be king? Technology opened new doors to connecting with audiences, but one thing has remained constant: Print still has the best response rate. “Direct mail household response rate is 9% (compared to 1% email, 1% paid search,...
by Kelly Medwick | Feb 10, 2020 | Commercial Printing
Got swag? If you’ve attended more than a few conferences or company events, you probably have a bagful, including branded pens, bags and mugs. Promo items like that can keep your organization on people’s minds and your mission front and center—and according to a study...
by Emily Lowe | Oct 2, 2019 | Commercial Printing
There are many reasons print marketing tactics resonate with audiences better than sticking solely with online advertisements, especially when print is accompanied by integrated marketing campaigns. The addition of print is highly impactful because it’s tactile and...
