by Emily Lowe | Sep 16, 2020 | Commercial Printing
Businesses and nonprofits have successfully used direct mail to appeal to their audience for years. And, lest you believe rumors to the contrary, this remains true today—even in this age of digital communication. Is direct mail effective? While you may think that...
by Janet Wurtz | Aug 6, 2020 | Commercial Printing
Need a silver lining? While many of your plans for 2020 have been derailed, including in-person events and trade shows, you now have all kinds of time to plan, prepare and perfect your trade show display and experience for when business gets back to normal. That...
by Emily Lowe | Jun 16, 2020 | Commercial Printing
In March 2020, the COVID-19 pandemic spread to Nebraska. We—like many businesses—had some big decisions to make. Our offices shut their doors on March 16, and the majority of Firespringers began working from home. As of the publishing of this blog, most team members...
by Kelly Medwick | Apr 27, 2020 | Commercial Printing
Well, COVID-19 certainly has thrown a wrench in fundraising. It’s hard enough to lean on your donors during the good times, so we know you’ve got your work cut out for you. But a little creativity in your approach and print marketing will go a long way. Staying...
by Emily Lowe | Apr 2, 2020 | Commercial Printing
Signs, signs, everywhere a sign–even in the middle of a worldwide pandemic. Regardless of whether your business is operating as usual right now or is in a holding pattern waiting for America to get back to work, your business signage plays a significant role in your...
by Emily Lowe | Mar 16, 2020 | Commercial Printing
Who knew that in 2020 print would still be king? Technology opened new doors to connecting with audiences, but one thing has remained constant: Print still has the best response rate. “Direct mail household response rate is 9% (compared to 1% email, 1% paid search,...
