6 Ways to Write Better Subject Lines

6 Ways to Write Better Subject Lines

In email marketing, the subject line can make the difference between a successful and a “so-so” email message. It’s more than just a summary of your email; it’s actually a mini marketing message. Plus, it’s your opportunity to stand out in a crowded inbox. With so...
ROI the Right (and Un-Scary) Way

ROI the Right (and Un-Scary) Way

Let’s talk a little bit about ROI—those three little letters that seem really daunting when you’re in the world of marketing and fundraising. At Firespring, we understand that you might have a board or a boss or a CEO that is hawking you for the ROI or the results of...