by Alec McChesney | Jul 30, 2021 | Creative Marketing
Social media used to be so much fun. Or at least, I think it was. Now, for brands all over the world, social media represents a massive pain in their daily operations. Regardless of who I talk to, social media is one of the more pressing and confusing topics that...
by Lisa Thompson | Jul 28, 2021 | Creative Marketing
In email marketing, the subject line can make the difference between a successful and a “so-so” email message. It’s more than just a summary of your email; it’s actually a mini marketing message. Plus, it’s your opportunity to stand out in a crowded inbox. With so...
by Alec McChesney | Jul 16, 2021 | Creative Marketing
No matter the size of your business or your nonprofit, creating a lead-generation funnel is the easiest way to scale your impact. It’s the marketing playbook you’ve been looking for. It will work for your business or nonprofit regardless of what you sell, what your...
by Alec McChesney | Jun 25, 2021 | Creative Marketing
How to Effectively Reach Your Target Audience Your target audience, no matter what industry you are in, is made up of humans. That seems like a no brainer, right? But for many organizations and industries, it isn’t. Too often, marketing and communications teams look...
by Alec McChesney | May 28, 2021 | Creative Marketing
Let’s talk a little bit about ROI—those three little letters that seem really daunting when you’re in the world of marketing and fundraising. At Firespring, we understand that you might have a board or a boss or a CEO that is hawking you for the ROI or the results of...
by Lisa Thompson | May 11, 2021 | Creative Marketing
This is part three of a series about how to tell your brand story through a variety of marketing channels. Today’s focus is on how to tell your brand story with email marketing. Check out the rest of this series for more on storytelling through direct mail and...
