At first thought, variable data may sound something like a boring math equation. In reality, the concept may be somewhat of an equation, but it’s as simple as managing your data to add a personal touch to your email marketing materials. Simply put, email marketing...
Digital marketing acronyms like SEO, SEM and SMM may have you saying… huh? Sure, they sound like buzzwords or the next big thing making you feel behind on your marketing efforts. However, these acronyms (when broken down) can be easy to implement and essential to...
We all know that without great content, there is no marketing. You need content for success in social media, SEO, public relations, SEM and inbound marketing. But there’s another valuable use for content in your marketing efforts besides a direct sell. That’s where...
Your company’s logo gives a first impression—does it reflect who you are and what you do? Just like individuals, companies and organizations evolve over time, and if you’ve evolved away from your logo design, or other significant changes have taken place in your...
With email marketing, you can reach both new and potential customers in real time from any place, anywhere. The Return on Investment (ROI) is astounding, and the proof is in the numbers. According to one study, email marketing has an average ROI of $36 for every $1...
Imagine this: a potential customer receives an email marketing campaign from your business. A few days later, they receive a direct mail piece. They wonder: “Is this the same business I just received an email from? I can’t tell based on the messaging and the way it...
When you show genuine appreciation for your customers, they notice. It deepens your relationships, and in turn, impacts your retention rates. It’s not just a good business move—it’s the right thing to do! As it turns out, being kind and genuine to your customers...
Bringing in new customers or clients to your business is no easy task, but it could be easier—with a sales funnel. After the initial buzz of a new business wears off, acquiring new customers becomes more of a task. One could even say that acquiring new customers is...
Building an engaging and personable brand identity is a must for your business to succeed. Take a look at the numbers—77% of consumers make purchasing decisions because of the brand (Crowdspring). When you focus on branding, you’re really working toward creating a...
In marketing, “touchy” and “feely” are equally important. Have you heard the saying, “Sell the sizzle, not the steak”? Translation: Tap into feelings rather than facts. You know—”enjoy the tender buttery flavor” rather than “this beef is from a cow in Nebraska.”...
