by Alec McChesney | Feb 8, 2021 | Creative Marketing
For years, I watched the Super Bowl in amazement of all the work each team put into their season and the work all of the journalists did while covering the event. Because after all, that’s what the Super Bowl is: An event. That’s why it’s such a prime opportunity for...
by Samantha Biel | Jan 25, 2021 | Creative Marketing
Video is everywhere. And that might be an understatement. Video is so pervasive in our current media landscape that we just assume it to be there whenever we open the internet. Scroll through Facebook or YouTube or the news and dozens of advertisements will no doubt...
by Shannon Wilkinson | Jan 13, 2021 | Creative Marketing
Design WORKS. We know this because of how it makes us feel, but also #science: The human brain processes visual data better than any other type of data, taking in and comprehending images 60,000 times faster than text. And considering 90% of information transmitted to...
by Alec McChesney | Dec 14, 2020 | Creative Marketing
On this episode of Theory of Why, a video series focused on helping organizations make smart marketing moves, I explain why now is the time to get started with digital events and why the four reasons organizations are staying away from them are actually opportunities....
by Guest Author: Richard Fendler | Dec 7, 2020 | Creative Marketing
Brand-building has become more challenging in the age of increased remote working. But if you get creative, you can effectively promote your brand during a virtual event. There are various strategies to consider. Here are a handful of the most promising and impactful...
by Lisa Thompson | Sep 28, 2020 | Creative Marketing
Whether you have existing web content that you want to improve or you’re staring at a blank screen with a blinking cursor, these five basic writing tips will provide a little inspiration and know-how to get you started. How to write outstanding web content. 1. Think...
