by Lyndsey Hrabik | Jun 14, 2022 | Creative Marketing
Imagine this: a potential customer receives an email marketing campaign from your business. A few days later, they receive a direct mail piece. They wonder: “Is this the same business I just received an email from? I can’t tell based on the messaging and the way it...
by Lyndsey Hrabik | May 10, 2022 | Creative Marketing
When you show genuine appreciation for your customers, they notice. It deepens your relationships, and in turn, impacts your retention rates. It’s not just a good business move—it’s the right thing to do! As it turns out, being kind and genuine to your customers can...
by Lyndsey Hrabik | Apr 12, 2022 | Creative Marketing
Bringing in new customers or clients to your business is no easy task, but it could be easier—with a sales funnel. After the initial buzz of a new business wears off, acquiring new customers becomes more of a task. One could even say that acquiring new customers is an...
by Lyndsey Hrabik | Mar 8, 2022 | Creative Marketing
Building an engaging and personable brand identity is a must for your business to succeed. Take a look at the numbers—77% of consumers make purchasing decisions because of the brand (Crowdspring). When you focus on branding, you’re really working toward creating a...
by Lisa Thompson | Feb 15, 2022 | Creative Marketing
In marketing, “touchy” and “feely” are equally important. Have you heard the saying, “Sell the sizzle, not the steak”? Translation: Tap into feelings rather than facts. You know—”enjoy the tender buttery flavor” rather than “this beef is from a cow in Nebraska.” The...
by Lyndsey Hrabik | Jan 11, 2022 | Creative Marketing
Without marketing, even the best ideas, products and services are bound to fail. If nobody knows about it, how can it succeed? Marketing is all about positioning yourself as the expert in your field. It’s about putting your best foot forward. It’s about enticing...
