by Lyndsey Hrabik | Jan 11, 2022 | Creative Marketing
Without marketing, even the best ideas, products and services are bound to fail. If nobody knows about it, how can it succeed? Marketing is all about positioning yourself as the expert in your field. It’s about putting your best foot forward. It’s about enticing...
by Lisa Thompson | Dec 29, 2021 | Creative Marketing
Why is storytelling important? In 1748, the British politician John Montagu, also known as the 4th Earl of Sandwich, had a dilemma. He loved to play cards, but he also liked to eat. The problem was, he needed one hand for the cards, which gave him just one hand for...
by Lisa Thompson | Nov 15, 2021 | Creative Marketing
Social media is so much more than simply posting a photo of your carefully crafted latte or seeing what your friends were up to last weekend. Social media gives you the power to reach millions of individuals with your brand, cause, products and services. With an...
by Lisa Thompson | Oct 11, 2021 | Creative Marketing
While written text in content marketing will always have a time and a place to help captivate your audience, there’s another star of the show that can no longer be ignored. Think colors that pop, clean design and an engaging way to display information that stands out....
by Kelly Medwick | Sep 28, 2021 | Creative Marketing
A thought leader is able to share their views and champion the issues they stand behind in an authoritative and influential way. Becoming a thought leader is about becoming the de facto voice that people hear in their heads when they think about your field of...
by Alec McChesney | Sep 21, 2021 | Creative Marketing
Finding out how to combat a creative rut and make creativity something that you and your team look forward to is a must. When I first started at Firespring as a marketing strategist, after leaving the world of journalism, my creativity was at an all-time high. I...
