by Jeff Long | Mar 23, 2020 | Creative Marketing
Maybe you’ve seen the term “strategic marketing” thrown around online or used as a buzzword on LinkedIn. It’s all over the place so it must be important, right? Still, it’s hard to crystallize exactly what strategic marketing entails or how it fits into your...
by Alec McChesney | Feb 21, 2020 | Creative Marketing
There are so many relevant questions to ask yourself as you go about telling your brand’s story. Does our logo resonate with consumers? Who even is our target audience? What type of paid media should we focus on? What can our team do to improve our social content and...
by Angie Kubicek | Dec 17, 2019 | Creative Marketing
At Firespring, we love an eye-catching print piece or a bold advocacy campaign (they’re basically our bread and butter) and nothing makes us happier than when our creations connect with clients’ audiences. And something special happens when we can integrate our wide...
by firespringint | Oct 9, 2019 | Creative Marketing
This article was written by Kayleigh Alexandra. A writer and small business owner, Kayleigh is an expert in all things content, freelance, marketing and commercial strategy. Allow me to horribly adapt the opening of A Tale of Two Cities: It’s the best of times for...
by Emily Lowe | Sep 10, 2019 | Creative Marketing
The pursuit of that one powerful, ROI-driving B2B marketing strategy can feel like an endless quest. Marketing best practices are always shifting as trends rise and fall and new marketing technologies emerge. That B2B marketing climb can feel especially uphill because...
by Firespring | Aug 12, 2019 | Creative Marketing
This article was written by Kayleigh Alexandra. A writer and small business owner, Kayleigh is an expert in all things content, freelance, marketing and commercial strategy. How many brands are out there jostling for position? No matter what field you look at, you’ll...
