by Lyndsey Hrabik | Mar 8, 2022 | Creative Marketing
Building an engaging and personable brand identity is a must for your business to succeed. Take a look at the numbers—77% of consumers make purchasing decisions because of the brand (Crowdspring). When you focus on branding, you’re really working toward creating a...
by Lisa Thompson | Feb 15, 2022 | Creative Marketing
In marketing, “touchy” and “feely” are equally important. Have you heard the saying, “Sell the sizzle, not the steak”? Translation: Tap into feelings rather than facts. You know—”enjoy the tender buttery flavor” rather than “this beef is from a cow in Nebraska.” The...
by Lyndsey Hrabik | Jan 11, 2022 | Creative Marketing
Without marketing, even the best ideas, products and services are bound to fail. If nobody knows about it, how can it succeed? Marketing is all about positioning yourself as the expert in your field. It’s about putting your best foot forward. It’s about enticing...
by Lisa Thompson | Dec 29, 2021 | Creative Marketing
Why is storytelling important? In 1748, the British politician John Montagu, also known as the 4th Earl of Sandwich, had a dilemma. He loved to play cards, but he also liked to eat. The problem was, he needed one hand for the cards, which gave him just one hand for...
by Lisa Thompson | Nov 15, 2021 | Creative Marketing
Social media is so much more than simply posting a photo of your carefully crafted latte or seeing what your friends were up to last weekend. Social media gives you the power to reach millions of individuals with your brand, cause, products and services. With an...
by Lisa Thompson | Oct 11, 2021 | Creative Marketing
While written text in content marketing will always have a time and a place to help captivate your audience, there’s another star of the show that can no longer be ignored. Think colors that pop, clean design and an engaging way to display information that stands out....
