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7 Tips for Your End-of-Year Marketing Strategy

7 Tips for Your End-of-Year Marketing Strategy

by Angie Kubicek | Jul 6, 2020 | Creative Marketing

It might feel tempting to close the door on 2020 and hope for better next year, but don’t give up: There are six months left to turn things around and plan for a better second half. After a rocky start, however, if you’re feeling a bit discombobulated, it might be...
Speak Graphic Design Enough to Be Dangerous(ly Helpful)

Speak Graphic Design Enough to Be Dangerous(ly Helpful)

by Samee Callahan | Jun 28, 2020 | Creative Marketing

To speak graphic design, you must know its language. It isn’t necessary for non-designers to become fluent, but it’s incredibly helpful to understand the lingo for those of us contributing to and evaluating the art form. We’re talkin’ to you, copywriters and clients....
Customer Appreciation Idea: Send Customized Gift Boxes

Customer Appreciation Idea: Send Customized Gift Boxes

by Kelly Medwick | Jun 9, 2020 | Creative Marketing

Social distancing may still be in place, but don’t let that stop you from reaching out. How are you doing lately at letting your customers know how much you appreciate their business? Customer retention is a big deal, especially if you’re like many business owners and...
Marketing Automation: What It Is and How It Makes Your Work Life Better

Marketing Automation: What It Is and How It Makes Your Work Life Better

by Angie Kubicek | May 3, 2020 | Creative Marketing

Marketing automation has been around for years, but it’s still something that many companies and organizations don’t use effectively. They think they need expensive technology, the right education or costly resources to make it work. But that’s not true: Automation...
Why Cutting Your Marketing Budget Is a Mistake

Why Cutting Your Marketing Budget Is a Mistake

by Angie Kubicek | Apr 7, 2020 | Creative Marketing

You know the saying: “When the going gets tough, the tough get going.” COVID-19 sure has made times tough for all of us right now. And while it’s important to take our time to absorb what’s happening around us, it’s also vital to get up and keep moving forward. Read...
What is Marketing Strategy Anyway—and What Can It Achieve?

What is Marketing Strategy Anyway—and What Can It Achieve?

by Jeff Long | Mar 23, 2020 | Creative Marketing

Maybe you’ve seen the term “strategic marketing” thrown around online or used as a buzzword on LinkedIn. It’s all over the place so it must be important, right? Still, it’s hard to crystallize exactly what a marketing strategy entails or how it fits into your...
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