by Lisa Thompson | Apr 26, 2021 | Creative Marketing
This is part two of a series about how to tell your brand story through a variety of marketing channels. Today’s focus is on how to tell your brand story with signage. Check out the first of this series for more on storytelling through direct mail. Sign, sign,...
by Lisa Thompson | Apr 20, 2021 | Creative Marketing
“Once upon a time, our nonprofit…” As much as we love your organization, we can’t tell your nonprofit’s story. But you can. With the perfect storytelling platform: your website. Did you know? 82% of donors visit a nonprofit’s website before giving. (Nonprofit Hub)...
by Lisa Thompson | Apr 5, 2021 | Creative Marketing
This is part one of a series about how to tell your brand’s story through a variety of marketing channels. Today’s focus is on telling your brand story with direct mail. Storytelling has become more than a buzzword in marketing—it’s one of the key ways to humanize...
by Alec McChesney | Mar 22, 2021 | Creative Marketing
Most solo marketers at nonprofits or businesses struggle because they are just one person expected to know how to do it all, then they also have to do it all. The same can be said for small teams of 2–5 individuals. Many struggle to simplify their marketing. Trust us,...
by Lisa Thompson | Mar 3, 2021 | Creative Marketing
Whether you’re planning a virtual event to keep your employees connected or a safe and socially distanced in-person event to connect with your customers, hosting an event can be an effective way to bring people together and promote your business. Before we get to the...
by Alec McChesney | Feb 8, 2021 | Creative Marketing
For years, I watched the Super Bowl in amazement of all the work each team put into their season and the work all of the journalists did while covering the event. Because after all, that’s what the Super Bowl is: An event. That’s why it’s such a prime opportunity for...
