by Lisa Thompson | Aug 23, 2021 | Creative Marketing
At Firespring, we often say, “Our mission is to help you accomplish yours,” which is more than just a tagline—it’s our passion, really. We’re here to be a part of something bigger than ourselves and to help brands, both for-profits and nonprofits, further their cause,...
by Lisa Thompson | Aug 18, 2021 | Creative Marketing
There are a lot of things in life that remind me of the “business in the front, party in the back” hairstyle that “Kate Plus Eight” made famous in the 2000s. You know—where everything appears picture-perfect smooth in the front, but there’s a messy backstory on the...
by Alec McChesney | Aug 9, 2021 | Creative Marketing
Your brand is not just your logo. Rather, it’s the entire story your business or nonprofit tells to each segment of your target audience at every touchpoint. More than ever before, humans are bombarded with messaging from brands every second of the day. In fact, the...
by Lisa Thompson | Aug 2, 2021 | Creative Marketing
Wondering how lead gen can expand your business? Trying to attract new customers? If you’re like many businesses, you’re in “ramp up” mode, getting back to operating at full speed after 12+ months of survival mode. Fill the top of your sales funnel with these four...
by Alec McChesney | Jul 30, 2021 | Creative Marketing
Social media used to be so much fun. Or at least, I think it was. Now, for brands all over the world, social media represents a massive pain in their daily operations. Regardless of who I talk to, social media is one of the more pressing and confusing topics that...
by Lisa Thompson | Jul 28, 2021 | Creative Marketing
In email marketing, the subject line can make the difference between a successful and a “so-so” email message. It’s more than just a summary of your email; it’s actually a mini marketing message. Plus, it’s your opportunity to stand out in a crowded inbox. With so...
