by Alec McChesney | Dec 14, 2020 | Creative Marketing
On this episode of Theory of Why, a video series focused on helping organizations make smart marketing moves, I explain why now is the time to get started with digital events and why the four reasons organizations are staying away from them are actually opportunities....
by Guest Author: Richard Fendler | Dec 7, 2020 | Creative Marketing
Brand-building has become more challenging in the age of increased remote working. But if you get creative, you can effectively promote your brand during a virtual event. There are various strategies to consider. Here are a handful of the most promising and impactful...
by Lisa Thompson | Sep 28, 2020 | Creative Marketing
Whether you have existing web content that you want to improve or you’re staring at a blank screen with a blinking cursor, these five basic writing tips will provide a little inspiration and know-how to get you started. How to write outstanding web content. 1. Think...
by Angie Kubicek | Aug 13, 2020 | Creative Marketing
There’s no doubt that Twitter can be an effective way to engage with your audience and spread the word about your mission. If you commit to tweeting (and/or retweeting) at least twice a day and really learn to enjoy it, then your efforts will likely pay off in...
by Jeff Long | Jul 21, 2020 | Creative Marketing
According to MDG Advertising, 67% of online shoppers said high-quality images were very important to their purchasing decision. In this study, images were rated as more important than product-specific information, detailed descriptions and reviews and ratings. So to...
by Angie Kubicek | Jul 6, 2020 | Creative Marketing
It might feel tempting to close the door on 2020 and hope for better next year, but don’t give up: There are six months left to turn things around and plan for a better second half. After a rocky start, however, if you’re feeling a bit discombobulated, it might be...
