Remember the last time you manually sent 300 “personalized” emails? Maybe you haven’t completed a tedious task to that extent, but we all have tasks we may not realize can be automated.
If you’re still running marketing campaigns by hand, you’re working harder than those big companies that seem to have their marketing plans perfected.
Marketing automation works for you 24/7 to connect your emails, direct mail, social media, appeals and more into one seamless campaign while you focus on more important tasks.
Why marketing automation?
Sure, you’ve heard that marketing automation will save you time, energy and resources, which might seem too good to be true. But here’s the real deal: while working on other tasks or simply off the clock, automation is nurturing leads and analyzing data.
Here’s what it does:
- Turns mind-numbing repetitive tasks into automated workflows.
- Personalizes communication without you having to remember every detail.
- Boosts retention and acquisition rates by delivering the right message to the right person at the right time.
Marketing automation features that make it happen
Drip campaigns: Nurture leads with perfectly timed content that keeps your audience engaged without being annoying.
Direct mail: Yes, snail mail can be automated too! Integrate physical mailings with your digital strategy and track those QR code scans and each scanner’s path after that touchpoint. Automate your direct mail with Firespring.
Social media scheduling: Because nobody wants to be setting reminders to post at those random times during the day (and even outside working hours).
Automated workflows: Trigger specific actions based on customer behavior, like sending a “We miss you!” email when someone hasn’t visited in a while.
Analytics and reporting: Transform mountains of data into actionable insights.
Choosing the right marketing automation tool can make a difference in the results that you get. You can choose specialized tools for specific actions or opt for an all-in-one solution that handles emails to landing pages in a single campaign.
Getting started with marketing automation
First things first, know what you want to achieve. Maybe you want to boost donor retention by 20% or increase online sales. Whatever it is, get specific.
Then, it’s platform shopping time. Do your research, test drive different platforms and ask the questions that identify the strengths and weaknesses of each.
Feeling stuck?
Learning a new platform comes with its challenges. Whether you need a helping hand or a full-service solution, Firespring’s got your back.
Ready to stop doing things the hard way? Let’s chat about how we can help you shift into autopilot while you focus on what matters.