Event season is on the horizon, and if all the planning ahead seems overwhelming, take a deep breath. While organizing a successful event may seem complex, breaking it down into manageable steps will help you plan like a pro.
We’ve laid out a checklist for you here, but if you’re looking for more in-depth assistance, read on.
Where to Start
Think of planning a major event like orchestrating a milestone birthday celebration—the principles are similar. Starting 4-6 months before your event, you’ll want to nail down your fundamentals, just like you would for that birthday bash:
- Assemble your dream team. Who do you need to help you? Whether it’s early planning or day-of tasks, you’ll need a crew to help you through the process.
- Establish your budget. Set clear financial parameters to guide your decision-making throughout the planning process.
- Lock in your venue. Secure a location that aligns with your vision and budget.
- Set your timeline. Set a date for your event and important planning milestones you’ll need to meet.
- Plan your “why.” What is bringing people in the door? What are you looking to achieve? Whether it’s booking compelling speakers or setting fundraising goals, your “why” should guide every decision.
Getting into the Details
Once you have your basics, it’s time to level up to event management.
At this point, your Firespring website and marketing services are great tools to help you along the way. Here’s how:
- Set up a registration page. Create professional event pages and registration forms that handle everything from ticket tiers to promo codes. Your Firespring website makes it simple to process payments and track registrations—no more spreadsheet nightmares!
- Direct mail invites. Make a lasting impression with branded invitations that tell your story. We’re talking custom designs that capture your mission and inspire action, not just another postcard destined for the recycling bin.
- Promo items. Build excitement with branded items that attendees will actually want to keep. Bonus points if you sell your items through an online storefront on your Firespring website.
- Digital marketing. Launch an integrated campaign to create awareness for your event. Include email, social media and your website to engage your audience and drive registration.
- Say thank you. Turn your website into a gratitude hub by spotlighting donors and volunteers. Create dedicated thank-you pages and share success stories on social media that make your supporters feel appreciated.
Need a Hand?
Sometimes even pros need a backup. Whether you’re looking for full-service support or just need help with individual details, our team is ready to jump in.
Contact us to see how we can help with your next event.
