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Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
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10 More Innovative Fundraising Ideas for Your Next Campaign
Money helps any organization, but for your nonprofit, available funds can mean the difference between helping the community and struggling just to get by. New and creative fundraising ideas can...
40 Nonprofit Call to Action Examples that Drive Engagement
If your nonprofit organization has an online presence, you’ve probably heard about some of the essentials to strengthening your web presence: updated website, strong social...
Nonprofit Social Media: 8 Trending Hashtags You Can Use
Nonprofit social media: Love or hate it, it’s here to stay—and if you can get to know each other a little better, it can become one of your best content marketing pals. I’m talking about the...
How to Rock a Long Distance Relationship
This post was originally written by Lisa Thompson. I’m coming home this week! And by “home,” I mean Firespring. I live in California, in the heart of Silicon Valley, but continue to work for this...
6 Ways You Can Use Instagram to Further Your Mission
They say a picture is worth a thousand words. When it comes to social media, you usually find that picture posted on Instagram with a filter and motivational quote. Although Instagram is still...
How Nonprofit Organizations & For-Profit Corporations Can Both Impact Our World
The line between nonprofit organizations and for-profit corporations used to be very clear. Today, that line is becoming fuzzy. Regulations that once favored nonprofits have come under fire as...
5 Ways to Write Effective Text Ads
In case you haven’t heard, Google wants to give you free advertising. In fact, Google has given away hundreds of millions of dollars in free advertising to qualifying nonprofits through...
Using Emoji to Grow Your Cause
In case you don’t speak fluent emoji, the sentence above says, “Hello there, loving nonprofit organization who wants to better the world.” If you have a smartphone, social media account or used...
4 Tips for Closing Your Next Donation Request
When it comes to fundraising, making the ask is one thing—sealing the deal is another. Sometimes closing your request is the most difficult and confusing part. Should you end with a question? Or...
How to Prepare to Make a Big Ask
Even if you’ve done enough fundraising for your nonprofit to feel comfortable with soliciting money, there’s still something about “the big ask” that can cause a few butterflies. Relax. If you’re...
How to Create a Marketing Persona for Your Nonprofit
Marketing personas: Fictitious characters you create to represent different audience segments (donors, volunteers, advocates, etc.). Personas are not something you create for the outside...
8 Elements of a Good Ask
Let’s talk about what an ask is not before we define what it is, just to be sure we’re on the same page. Mentioning that your organization needs money is not an ask. Talking about why you need...
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