Expert Insights Into Creative Marketing, Commercial Printing and Web Development
Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
Use Marketing Automation to Woo Your Email Subscribers
You’re busy, that’s a given. So any type of organizational or marketing tool that can handle time-consuming tasks will make life a little easier. This is the perfect reason to use a marketing...
The Fallacy of Nonprofits Doing More with Less
This fallacy has cost far too many organizations too much money. It’s based on misdirected thinking that says you should make marketing decisions based on cost, not on value, and focuses on the...
4 Website Navigation Tools that are Must-Haves for Nonprofits
When you hear the term “navigation” in regards to a website, it’s referring to how users to get from point A to point B. Every website has a navigation system that helps users find what they’re...
Puppy Love: Nebraska No Kill Canine Rescue No Longer Ruffing It
LINCOLN, Neb.—Hundreds of local nonprofits were nominated for a joint $50,000 “nonprofit lottery” giveaway announced by Firespring and Nonprofit Hub this past Thanksgiving. On New Year’s Eve,...
3 Crucial Elements of Donor Database Tools
I get asked the question often, “What should we look for in donor database tools?” I believe there are three crucial elements that you need. All good donor database tools worth your time and...
The Most Common Problem That Nonprofits Face Today
Did you know that of the 88% of nonprofits with a website, nearly three-quarters of them use a low-cost or no-cost solution for their site? They spend maybe just a couple hundred dollars to get a...
3 Ways to Secure Repeat Donors
Securing repeat donors can be a challenge, but it doesn’t have to be complicated. Here are three things I’d recommend that you focus on this year to create loyalty and build stronger...
The Importance of Positioning on Websites for Nonprofits
Find your position and stick with it. Your website is the face of your organization—what people see online should reflect who you are as a nonprofit. Think of it as a window into the soul of your...
Why Most Nonprofit Welcome Emails Don’t Work
Typically when someone signs up for an email newsletter, he gets an automatic email back from that business or organization saying, “Dear [name], thank for signing up for our newsletter, blah,...
The Importance of Empowering Your Volunteers to Raise Money
Too many nonprofit leaders expect that their volunteers will “feel” empowered to help raise money for their cause. But research has shown over and over again that this is not the case. Empowering...
4 Advantages of Online Fundraising
Nonprofits can raise money either online or offline, but the bottom line is that online fundraising trumps traditional methods in several ways. Here are some of its advantages: 1. It’s more cost...
Top 5 Benefits of Email Marketing for Nonprofits
Email marketing for nonprofits has been around for a while, but it remains one of the most worthwhile marketing tools available. There is so much opportunity in email marketing if it’s done...
