With email marketing, you can reach both new and potential customers in real time from any place, anywhere. The Return on Investment (ROI) is astounding, and the proof is in the numbers. According to one study, email marketing has an average ROI of $36 for every $1 spent. That’s a higher return than you can expect from any other form of marketing! (Litmus)
Email marketing is a method that both marketing professionals and customers can agree on. 91% of US adults said they like to receive promotional emails from companies they do business with. (MarketingSherpa) 80% of professionals said that email marketing helped drive customer acquisition and retention. (eMarketer)
Emails allow companies to educate their customers and prospects, drive traffic to their websites, make announcements and much more! Check out these 5 emails that every business can’t live without! Building a lasting relationship with your customers is only a few clicks away.
1. Welcome Email
Your customer or potential customer has shown interest and signed up to receive your emails. Congrats! Make sure they’re feeling the love right from the start. Thank your customer for joining by offering a perk, like a discount off their next purchase. Remember—keep it casual. Being too salesy from the start could push them away.
2. Newsletter
What’s new with your business? Regular email communication is a powerful way to engage with your subscribers. You can use a newsletter to keep your audience up to date with the latest promotions, news and events.
In order to stay on top of your newsletters, make sure to create a planning calendar so that you send your newsletters consistently. Consider what regular sections of the newsletter you might want to have, such as a letter from the CEO or a “new products” spotlight.
3. Offer Email
These grab your subscribers’ attention. An offer email usually contains discounts, coupons and special offers. The incentive doesn’t have to be huge to get noticed. Even small incentives like free shipping or 10% off have been proven to drive results. Consider what incentive will be enough to get your customers to purchase.
4. Testimonial Email
We’ve said it before, and we’ll say it again—people trust people. Prospects and current customers love to hear from your other customers, and it helps build credibility and trustworthiness for your business. In fact, 93% of customers will read reviews of local businesses to determine its quality. (BrightLocal)
When seeking testimonials , make sure to get approval from the customers before using their quotes or photos. Consider asking customers to give testimonials who have had an outstanding relationship with your team.
5. Survey Email
In order to create lasting relationships, it’s important to gauge how your customers are feeling about your quality of service or products. Survey emails help you analyze just that. Show your customers that you care about improving.
There are a variety of survey emails you can utilize. To start, prepare a list of questions and send out the survey within a week of the customer’s purchase to get their fresh feedback. In addition, consider a yearly survey that checks in with your customers. You could also get a list of lapsed customers and survey them on why they haven’t come back.
Luckily, sending emails doesn’t have to be labor intensive. With our email marketing services, you can send automated, personalized messages at just the right times and with little effort. Plus, choose custom stationery that matches your website or from hundreds of ready-made, mobile-friendly, responsive themes. Learn more about Firespring’s Email Marketing solution and get started sending seamless campaigns that build lasting relationships with your customers.