Digital marketing acronyms like SEO, SEM and SMM may have you saying… huh? Sure, they sound like buzzwords or the next big thing making you feel behind on your marketing efforts. However, these acronyms (when broken down) can be easy to implement and essential to your digital marketing footprint! All we have to do is take it one step at a time. So follow along, and let’s go on a digital marketing journey to explore the ins, outs, dos and don’ts!
What is digital marketing?
Don’t ignore digital marketing! Studies have shown that 85% of brands increased awareness with digital marketing and 75% increased their organization’s credibility and trust with digital marketing tactics.
Digital marketing is a catch-all, or an umbrella term for all of your online marketing initiatives in the digital world. These include, and are not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). You do want to understand what each means, so let’s break down the ins and outs.
Search Engine Optimization
SEO is the process of improving your website to increase its organic visibility when people search for information related to your business on Google, Yahoo, Bing and other search engines. Think of it this way—if somebody searched for specific terms on a search engine, would your website show up? Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means you have to put in the work to research.
Search Engine Marketing
SEM involves putting marketing dollars behind your ads! It means buying pay-per-click (PPC) ads that display on search engine results pages. Some other terms used in the world of SEM include retargeting, geotargeting, demographic targeting and more. Basically, you can put money behind certain keywords, terms and even ads to show up on a search engine page at the top in the paid section.
Social Media Marketing
SMM involves using social media platforms to increase sales, build your brand up and/or drive more website traffic. Paid social media ads allow you to reach a wider audience than those who are following you, because you can set audiences based on demographics, interests, behaviors and more. You can also post organically to your followers with ways to try to get them to help amplify your content without putting money behind it.
The why: benefits of digital marketing
Now that we have our bases covered, it’s important to understand why you would want to invest in a digital marketing strategy. Do pay attention, because these benefits are worth the work!
- The right SEO, SEM and SMM campaigns offer great opportunities for your organization to grow awareness and website traffic. Don’t forget to do your research and understand best practices when launching campaigns!
- Digital marketing is cost-effective, measurable and targeted. Think of all the people you can reach based on their interests and online buying habits! Do create targeted audiences that match your current buyers’ personas.
- You can reach people at the start of their journey and then make changes as you go. Don’t forget to evaluate your performance and make adjustments to ultimately improve your conversion rate.
- Interact with your prospects or current customers. Do get to know them better and learn exactly what they are looking for to help drive engagement and create brand loyalty.
It’s time to stake your brand’s claim online. From SEO and SEM to social media marketing, we’ll build your brand a digital presence to be that gets results.