So, you decided to start the blog for your nonprofit organization. You have all of the resources ready—a platform to support the blog, time to manage it, maybe even a dedicated intern or volunteer who is willing and ready to consistently post.
But alas, just as you ready yourself to start writing, it occurs to you: What are you going to write about? The truth is, blogging can be a pretty difficult task. Not only do you have to find the resources for it, but then you have to actually think of an idea, sit down and write. Without strong content, blogging can quickly slow down or even come to a complete halt.
However, fear not! We have you covered. If you need some ideas to get your nonprofit organization’s blog up and going, here are 20 post ideas for your nonprofit blog.
1. Share about your staff.
Your staff is the lifeblood of your nonprofit organization, so start your blog off right by highlighting them. Whether you write about the staff culture within the group, a staff outing or spotlight individual staff members, sharing about your staff is a great way to promote your NPO through your blog.
2. Write about volunteers.
With your staff comes another vital aspect: your volunteers. Write a post thanking volunteers for their involvement, sharing about a volunteer’s experience or even emphasizing a well-known volunteer for an engaging and personal post.
3. Outline an event.
There should be at least one blog post for every event your organization does. Before you host an event, outline it in your blog. Tell what you’re going to do, how you will collect donations and even how it is going to make a difference.
4. Recap an event.
Once the event is over, write about it again in a recap post. How did it go? What did people miss out on if they were not there? Events are an easy source of content for because they are often fun and quick to write about, while still interesting for website visitors.
5. Explain where donations go.
Many constituents would probably be interested in learning more about where your nonprofit donations actually go. Write a blog post explaining the vital work of your organization and how each donation has an impact.
6. Highlight a success story.
Highlight the impact your nonprofit has with blog followers by sharing a success story from one of your organization’s clients (with their permission of course). Show volunteers and donors how they can help by highlighting a success story.
7. Give insight to the need.
Oftentimes, organizations may struggle with donations or volunteers simply because community members do not understand the need associated with the cause. Share an insightful article on why your cause is important and what need it fills.
8. Explain your programs.
If your organization is involved in various programs, use your blog as an outlet to explain what these are. The more constituents understand about your NPO, the more likely they are to get involved.
9. Talk about cultural connections.
Are there books, music or pop culture issues going on related to your nonprofit? Talk about these connections, how they are similar or different from your NPO and what your thoughts are.
10. Share about partner organizations.
What partner organizations do you work with? Talk about them in your next blog and why they are important. Not only will your current partners be excited to read the article, but it may just bring in future partner organizations as well.
11. Highlight industry news.
For timely events, write a blog article about current news within your field. Or, if political or regional events affect your organization, share informational articles on what those look like for your nonprofit.
12. Go deep into your operations.
What makes your nonprofit tick? Write about it! Delve deep into the daily operations of your organization to give constituents the inside scoop.
13. Answer a question.
Do you keep getting the same types of questions from constituents? Avoid the repeating and write about it for a blog post. Share an in-depth answer and maybe next time you can simply refer them to the blog, rather than reiterating.
14. Outline an interview.
Interview someone important to your organization and then share the interview with a blog. What are their thoughts on the nonprofit? How do they contribute? Interviews make your NPO seem personal, relatable and caring.
15. Offer a guest blog post.
Do you know anyone else who may be a great writer? Get them on board for a guest blog post. Guest blog posts are fun because they provide a new change of pace with interesting content.
16. Share an organization update.
Did you have a recent change to your nonprofit? Tell constituents about it. Share interesting updates like new employees, programs or upcoming events to keep donors and volunteers informed and interested.
17. Explain why your cause is important.
Why does your cause matter? Why should people care? These questions can often go unanswered by nonprofit leaders. Tell your constituents in detail why your mission matters and why they should be invested in it.
18. Meet with a donor.
One way to make donors feel engaged and involved with your NPO is asking to meet with them for an updated blog post. Whether this an interview, biography or just a conversation is up to you, but share their story with other constituents.
19. Work with local thought leaders.
Do you have fellow members of the community involved in your cause? Have them join in with blog entries. Work with local thought leaders for blog ideas, interviews or promotional events.
20. Make an infographic.
Finally, when words fail, go for pictures. Create an infographic outlining your nonprofit organization, cause or mission and share it on your blog. Constituents will get all the information in an easy-to-manage and creative format.
If you feel ready to take your nonprofit blog to the next level, give one of these ideas a try to jumpstart your writing and promote your organization.
Want to learn more about how to market your nonprofit organization through valuable and engaging content? Firespring is here to help! We offer useful webinars, materials and seminars on how your NPO can market itself to further its cause.