Not long ago, I wrote about three of the six elements that I believe are necessary for a well-written and effective blog, which is one of the best ways to add fresh content to your nonprofit website on a continual basis. Today I’m going to share three more.
Incorporating these and the previous three components I talked about will get you a long way in establishing an engaging blog that connects your nonprofit with your constituents.
1. Blogs include evergreen content.
What does that mean—“evergreen content?” It means content that lasts. If I write a blog post today and you read it today, it’s going to be meaningful and substantive for you. But if it goes on a shelf and someone else reads it a year or two later, will it be just as relevant? If the answer is yes, then it’s evergreen content. An evergreen post is neither timely nor prone to expiration—it’s something that will be just as true two minutes from now as it will be two years from now.
About one out of every five posts that you write should have some kind of evergreen content. This ensures that your nonprofit’s blog content will hold value for your readers for years to come.
2. Blogs are well edited.
I don’t need to say much here except, never post content that hasn’t been both edited and proofread by someone else. Everybody needs an editor—including professional writers. Even if you have amazing and engaging content, a poorly written blog will reflect negatively on your nonprofit. The best approach to blogging is a team approach, and I’ll talk more about that another time. For now, just remember that maintaining a blog should not be a solo venture.
3. Blogs are succinct and to the point.
Blog posts do not need to be like little mini booklets. The best blogs on the planet for nonprofits are those where I can go in and read that post in a matter of 60 seconds or less. We’re talking about just a few paragraphs—it doesn’t need to be longer than that. Save your reader some time and get right to the point.
Keep these things in mind as you launch or continue your blog, and you’ll be well on your way to creating engaging, shareable content. Need some more help? Learn more about our content development and copywriting services. We write to tell your story, and we’ll ensure you send the right message.
