Email Marketing Campaigns

Let’s talk a little bit about ROI—those three little letters that seem really daunting when you’re in the world of marketing and...

This is part three of a series about how to tell your brand story through a variety of marketing channels. Today’s focus is on how to tell...

At its simplest, lead generation is “attracting new customers to your products or services”—or in the case of nonprofits, attracting new...

Drip. Drip. Drip . . . drip. Annoyed yet? There’s nothing like a drippy faucet to keep you up at night; the constant sound of one single...

Believe it or not, email is still a sure bet when it comes to nonprofit marketing. According to the American Marketing Association, email...

So, you learned how to get people to sign up for your nonprofit’s email newsletter, but now you have another problem: How do you increase...

When it comes to online marketing, the options are practically limitless for your nonprofit organization. Between search engine...

Build a great email signature Your organization’s email signature may seem like a minor part of your brand, but consider how much of your...

First, the professional side. At the end of your work emails, you sign off with an email signature—or at least, in my humble opinion, you...

With today's technology, your nonprofit organization has a variety of options to take advantage of when marketing to potential...