Expert Insights Into Creative Marketing, Commercial Printing and Web Development
Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
Nonprofit Fundraising: Do You Really Need to Register?
“Do we have to register with our state in order to legally fundraise?” This is a question we get frequently from nonprofits that are either just starting up, starting to grow or simply wondering...
When to In-House It and When to Outsource
You’ve heard it time and time again: Your nonprofit should have a blog. Marketing your nonprofit organization is about more than just posting on social media or sending out the occasional email...
Google Chrome Security Changes: How Your Nonprofit Can Avoid Website Shaming
Ready, set, secure. If you want to stay on Google’s good side, it’s time to make sure your website is encrypted—or, in other words, enabled with HTTPS. Beginning in July 2018, the browser Chrome...
Work With An Agency: Determining Your Needs
To determine if your company needs to work with an agency, you need to understand what level your marketing program is currently at. A good way to do that is to think of a marketing program as a...
Repurposing Old Blog Posts
Do you ever have those moments when you look in your closet and realize you have nothing to wear? None of your shirts seem as cute as they used to be, your jeans lost that extra flare you loved...
Bride Highlight: Megan Conway
We love playing a part in peoples’ love stories by helping with invitations and other wedding printing! Case in point: Firespring bride Megan Conway, who said “I do” on April 7, 2018. How They...
Best Practices for Designing Your Email Signature
Build a great email signature Your organization’s email signature may seem like a minor part of your brand, but consider how much of your work is conducted via email and you’ll realize that this...
10 Simple Ways to Up Your Nonprofit’s Storytelling Game
I’m sure it comes as no surprise to you that one of your most powerful marketing tools is a great story. You can pack a lot of punch in a well-told story about how your organization has served...
Why Using Facebook Pixel Is Critical for Calculating ROI
People are active on Facebook an average of 22 times a day, so running Facebook ads is probably a good strategy for your brand. But if you’re not using a Facebook pixel, you’re probably losing...
Q&A: What the Net Neutrality Fight Means for Your Nonprofit
No doubt the words “net neutrality” have been on your radar for months now. The topic has been in the news since the Federal Communications Commission voted last December to repeal the 2015 net...
Why Your Nonprofit Needs a Privacy Policy (and what to include)
If you’re a typical nonprofit, you probably collect a significant amount of sensitive information from your users—even if it’s simply the IP addresses gathered by your site statistics package....
Is Twitter Promote Mode the New Must-Have Subscription?
At the end of 2017 Twitter rolled out a “Promote Mode” option. Because we live in the age of set it and forget it options, it functions like a monthly subscription. (Think Stitch Fix or any of...
