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We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
GivingTuesday: Is it Really Worth Your Time?
“There’s too much noise, it’s hard to rise above the clutter.” “It’s a busy time of the year, nobody’s paying attention.” “We don’t do much online fundraising, so it’s not for us.” “We prefer to...
Nonprofit Marketing: 5 Tips to Get More from Q4
Whether your nonprofit operates on a calendar or fiscal year, the year’s end is a time to wrap up projects, ramp up fundraising and plan for the next 365 days. In today’s post, let’s talk...
The Power of Landing Pages: Boost Conversions and Drive Business Growth
Small and medium-sized businesses (SMBs) face fierce competition when it comes to capturing online leads and driving conversions. In this article, we’ll explore the power of landing pages and how...
When Should Nonprofit Marketing Managers Decide to Outsource?
If you’re like many nonprofit marketing specialists, you do your best to squeeze every cent, pinch every penny, and nickel every dime to get more from your marketing budget—year-in, year-out, and...
Closed Captioning: It’s Crucial for Video Content
If content is king, video content is the king of kings—it’s top dog, dawg and an important tool in every marketer’s arsenal. The numbers are compelling: According to Statista, there were over 3...
3 Ways to Make Your Company’s Annual Report Better
Businesses of any size can use their company’s annual report to showcase successes and challenges, accomplishments, opportunities for growth and a vision for the future. The trick? Presenting all...
Ethical Storytelling for Nonprofits: More Things to Consider
We marketers preach it constantly: Nonprofits need to tell their stories if they want to attract and engage stakeholders. You’ll hear the same thing echoed in nonprofit boardrooms around the...
Unlocking Success: Acquiring New Customers for Small Businesses Through SEO
In today’s digital age, having a robust online presence is vital for the growth and success of small businesses. With millions of people turning to search engines like Google every day to find...
10 Smart Ways to Keep People on Your Website
Driving people to your website is just half the battle; once they’re there, you need to engage them. You know—roll out the red carpet, invite them to stay awhile. The longer someone is on your...
Firespringer Feature: Q&A with “Coach” Sarah Robbins
At Firespring, giving back to the community is ingrained in our DNA. But we don't just talk about being "powered by purpose"—we walk the walk. That's why we abide by our 3% rule: Every year, we...
Ethical Storytelling: 10 Tips for Nonprofits
Nonprofits and storytelling go hand-in-hand. From heartfelt donor appeals to success stories in an annual report, storytelling offers a way to connect with stakeholders and encourage them to...
A Quick Guide to Social Media Analytics for Nonprofits
Social media has become essential for nonprofits seeking to raise awareness, attract supporters, engage with donors and expand their reach beyond their website. In fact, nearly nine out of 10...
