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We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
Promotional Products: What the Research Says
There are a million ways to promote your brand: not all of them are created equal. For nonprofits and SMBs trying to stretch every dollar, the name of the game is ROI. If this sounds like your...
Creating Your Own Website? 5 Reasons You Shouldn’t
If you work for a nonprofit, you probably have a lot to do without a lot of resources, so what you choose to focus on matters. A lot. This is something we hear often: “We need a better website,...
Nonprofit Marketing: Tips for Fundraising to Millennials
In our three-part series on generational marketing, we’ve talked tactics to help nonprofits get better results from their donor appeals. Now, let’s wrap up our series by turning our attention to...
How to Save on Direct Mail after the Postal Service Price Hikes
A loaf of bread. A gallon of gasoline. A postage stamp. What do they have in common? They’re all items we use to reference inflation. And starting this month, the nation is prepared to “pay at...
5 Signs Your Nonprofit is Ready for a Website Redesign
Change can be scary or hard or even a hassle. But can you imagine life without it? If you never changed your hairstyle. Or your smartphone. Or your underwear. That’s a little different, but...
4 Things to Do when Preparing for Trade Shows
Make 2023 the year you conquer the trade show scene by being deliberate and strategic with your prep work. Download this trade show checklist for a list of things to remember. Spend time planning...
How to Master the 6-Point “Making the Ask” Process
There’s an elephant in the room when it comes to nonprofit fundraising. It’s the one thing many of us are uncomfortable doing, yet it’s one of the most necessary tasks to keep your organization...
Firespringer Feature: Zach Hastreiter runs “Miles for Team Jack”
On a blustery morning in early September 2022, Firespringer Zach Hastreiter laced up his running shoes, high-fived his wife and set out to tackle one of the biggest physical challenges of his...
How to Keep Your Customers Coming Back Time and Time Again
Once you’ve found a good customer, the goal is to keep them coming back again and again… again! However, this is easier said than done. When done correctly, the numbers provide a huge return....
Annual Reports That Get Read: How to Ditch Boring Reports
Every year, you spend countless hours perfecting your annual report. Or, if you’re just starting out, you’re spending time trying to figure out what exactly should be included in that annual...
Winning Over Customers with Personalized Direct Mail
It’s time to get personal with your customers. No, no—we’re not talking about divulging the details of your personal life. We’re talking about using the power of print to personalize their...
Fundraising: Use your Website to Target Gen X
This is part two in our three-part series to help nonprofits maximize their donations with the power of generational marketing. In part one of this series, we talked about the generation that...
