Or a window or delivery van or outdoor sign…
Throw open the door and give a warm welcome with your brand on signage that reflects your organization’s look and vibe. If you’re wondering whether or not signage is really that important, don’t take our word for it—take your potential customers’.
68% of U.S. customers feel signage reflects the quality of an organization and its products. (Mvix)
Signage is important for any type of business, even those without a physical location—think vehicle wraps. It’s what makes the first impression and continues the communication with your customers as they experience your brand out in the world. Brand awareness is driven by consistency and creates loyalty as customers become more familiar with the colors, fonts and tone of your brand.
Think outside the box with signage that helps you get noticed.
Outdoor signage
This is like your “book cover.” It’s as much a part of your brand’s story as what’s inside. From window decals to entrance signs to neon lights, be sure everything aligns with your brand’s look and feel. These will likely catch the attention of people passing by and improve their recall the next time they come across your brand.
Get help putting your brand on a sign
In-office signage
Create a team “Wall of Fame” to acknowledge those who’ve gone above and beyond. Place signs, posters, floor signage and banners throughout to tell your brand’s story. Even little things like small signs outside of uniquely named conference rooms or gathering spaces can elevate your office space and make people feel excited about coming into a creative work environment.
In-store signage
Showcase your messaging, values, products, services, promotional offers and even history through signage, pull-up banners and wall murals. Whatever you choose, be true to who you are as an organization and let your indoor signage reflect that—many consumers want to look beyond your “what” (what you offer) to your “why” and your purpose.
Vehicle graphics
A vehicle wrap is a mobile billboard, taking your brand to audiences around your community—plus it’s an excellent way to show your personality. Vehicle wraps are a great alternative for brands that are only accessible online. Add your URL and drive traffic to your website where people can sign up for your emails so you can stay in touch.
Get help putting your brand on wheels
Branded apparel
Employees are a representation of your brand. From t-shirts to hats, employee apparel is a powerful way to amplify your brand presence in and out of the workplace. Not only does it create a sense of unity among your staff, but it’s also another instance of brand awareness for anyone who might encounter an employee in their gear. Whether it’s uniforms or just apparel for your staff, your team will feel proud to represent the company, while giving your brand walking advertising.
Brand guides
As you get ready to shout your brand, the use of a brand guide will be your key to consistency. A brand guide outlines the fonts, colors, tone, logos and more used across all the branding for your company. It tells the designer exactly what your brand looks like so that you never have to worry about your signage looking completely different from the rest of your brand.
Get help putting your brand in ink
Need help putting your brand in ink? The great news: You can tap our printing experts to help you update and print all the signage you need so your brand stays consistent from the rooftops to the streets.