Expert Insights Into Creative Marketing, Commercial Printing and Web Development
Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
Why Cutting Your Marketing Budget Is a Mistake
You know the saying: “When the going gets tough, the tough get going.” COVID-19 sure has made times tough for all of us right now. And while it’s important to take our time to absorb what’s...
Business Sign Need Updated? No Offense But, Maybe It Does
Signs, signs, everywhere a sign–even in the middle of a worldwide pandemic. Regardless of whether your business is operating as usual right now or is in a holding pattern waiting for America to...
How to Raise Money When Events are Not an Option
Big events and nonprofits go hand in hand, but in light of today’s “social distancing” climate, most in-person gatherings have been canceled or postponed, leaving many nonprofits scrambling to...
Maintaining a Connected Company Culture in Isolated Time
As the COVID-19 pandemic sweeps the world, many organizations are requiring or strongly encouraging their employees to work from home. Firespring has nearly all of its team members at home right...
Move Over Netflix: Get Your Online Education Binge On
We are currently presented with the chance to take advantage of online education in a way that hasn’t happened before. The growing list of gatherings being cancelled due to the threat and spread...
What is Marketing Strategy Anyway—and What Can It Achieve?
Maybe you’ve seen the term “strategic marketing” thrown around online or used as a buzzword on LinkedIn. It’s all over the place so it must be important, right? Still, it's hard to crystallize...
From Work Commute to Telecommute: How to Be Productive at Home
I live in the heart of Silicon Valley where tech giants like Google, Apple and LinkedIn have ordered their employees to work remotely. The upside is the clogged-up freeways are now, well, free....
5 Surefire Ways to Invigorate Your Direct Mail Campaign
Who knew that in 2020 print would still be king? Technology opened new doors to connecting with audiences, but one thing has remained constant: Print still has the best response rate for your...
How to Blog: 3 Elements of a Great Nonprofit Blog
One of the best ways to add fresh content to your nonprofit website is with a blog. This will add vitality to your site as well as position you as a thought leader in your space. You might be...
3 Big Nonprofit Email Marketing Tips
Believe it or not, email is still a sure bet when it comes to nonprofit marketing. According to the American Marketing Association, email marketing has the highest ROI among all marketing tools...
Nonprofit Website Client Success: Mosaic
This is the kind of feedback we always hope to hear after helping a client navigate the process of building a custom nonprofit website design. “This project was a great investment for Mosaic....
When Branding Your Organization: The Most Important Question to Ask
Are you thinking about branding your organization? There are so many relevant questions to ask yourself as you go about telling your brand’s story. Does our logo resonate with consumers? Who...
