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Direct mail gets results, and smart marketers know it.

Don’t believe us? Look at the numbers:

The response rate for direct mail is up to nine times higher than that of email. (Data & Marketing Association)

Up to 90% of direct mail gets opened, compared to only 20–30% of emails. (Data & Marketing Association)

Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. (Marketing Profs)

One reason is that consumers simply like it: 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.

Another reason: It has longevity. The average lifespan of an email is. only 17 seconds, compared to direct mail’s average lifespan of 17 days.

Plan your direct mail strategy.

As you plan your marketing strategy, talk to us about how to make direct mail an integral part of it. At Firespring, we can help you grab attention with a simple but compelling postcard or die-cut card, educate with a multi-page brochure or surprise customers with a themed box of promotional products.

Our print and marketing experts will help you make next year a better year by adding the right kind of print marketing to your plan. And, if you need a little more convincing when it comes to print marketing and direct mail, check out our blog, 5 Reasons Your Business Still Needs Print Marketing.


Add print to your mix