How Marketing Automation Can Work for You

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One of the biggest trends in 2023 will continue to be automated multi-channel marketing. Marketers have become accustomed to integrating their online efforts, but integrating with offline tactics like print will become the norm. It’s the art of taking creative marketing ideas, building them into data-driven, multi-channel marketing campaigns and launching them in one integrated platform.

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About the presenter

Molly Coke

As chief client fulfillment officer, Molly Coke is dedicated to ensuring every person who interacts with Firespring is provided the best experience possible.

As a board member and lifelong volunteer, Molly understands the challenges nonprofits face and focuses on developing strategies and methodologies that help organizations achieve ROI. Working for 20 years in customer service, she offers a unique perspective on utilizing technology to build relationships.

Here are even more great resources to help you make marketing automation work for you.

Webinars

Storytelling for Impact

From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us.

April 30, 2024 2:00 pm

Solutions for Nonprofits

Aligning Your Nonprofit Website With Your Nonprofit Mission

Your nonprofit’s website is a canvas to paint a compelling narrative, combining your nonprofit vision with integrated marketing strategies. It’s a fusion of elements designed to share your...

April 18, 2024

Solutions for Nonprofits

Person's hands typing on a laptop keyboard, with doodled yellow email envelops hovering above.

Nonprofit Email Marketing: The Top 5 Emails Every Nonprofit Should Be Sending

Every now and then, we need a reminder: Email marketing is alive and well. As one of the most cost-effective marketing tools available, it combines simplicity with a high potential for reach and...

February 6, 2024

Solutions for Nonprofits

Large purple "Call to Action" text written next to a young woman in a green jacket, who is smiling down happily at her smartphone screen.

Your Nonprofit Website: How to Create Calls to Action that Convert

As a nonprofit, you’re on a mission, and to accomplish it, you rely on the generosity of those who believe in your cause. In other words, you need people to give—both time and money. How much you...

January 30, 2024

Solutions for Nonprofits

Exploring When to Rebrand (or when not to): A Guide for Nonprofits

Ever been taken aback by a sudden change in a well-known brand's name or logo? (Looking at you, Elon Musk and “X”). Rebranding can sometimes leave audiences puzzled, but when executed well, it...

January 16, 2024

Web Development

Person viewing a laptop screen that is displaying a donation landing page.

5 Ways to Make Your Landing Pages Work for You

On your website, landing pages are where the action happens—at least, that’s the goal. Good landing pages can make your website a converting machine. If it’s designed well, users will know...

January 9, 2024

How Marketing Automation Can Work for You

Free Educational Webinar:

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There are no upcoming live webinars scheduled at the moment, but watch a past recording to get all the great content.

About the presenter

Molly Coke

Here are even more great resources to help you make marketing automation work for you.

Storytelling for Impact

Aligning Your Nonprofit Website With Your Nonprofit Mission

Nonprofit Email Marketing: The Top 5 Emails Every Nonprofit Should Be Sending

Your Nonprofit Website: How to Create Calls to Action that Convert

Exploring When to Rebrand (or when not to): A Guide for Nonprofits

5 Ways to Make Your Landing Pages Work for You