Community Shares of Mid Ohio: Fundraising through Email Marketing

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Fundraising should be easy, and it should work. But most nonprofit leaders struggle to come up with an effective fundraising strategy. They spend a ton of money on websites that don’t bring in new donors. They need to send fundraising emails, but are not sure where to start. When leads slow down, they’re at a loss for how to get them going again.

The secret to solving these problems is an email marketing funnel. Join Kiersten Hill for practical, realistic tips on:

• The basics of email marketing.
• How to create a donor funnel that works.
• The anatomy of a nonprofit email marketing campaign.
• 5 secrets of email marketing geniuses.

      Thursday, October 24, 2024  2:00 pm ET | 1:00 pm CT

      About the presenter

      Kiersten Hill, presenter for Firespring

      Meet Kiersten Hill, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. With nearly two decades of dedicated service in nonprofit management and fundraising, she has raised over $20 million to strengthen Nebraska’s nonprofit sector. At Firespring, Kiersten enables organizations, their leaders and boards of directors to achieve their mission through education and empowerment. A dynamic thought leader and speaker, she captivates audiences with her expertise on marketing, fundraising, board development and organizational transformation. As a certified StoryBrand Guide, Kiersten has unlocked the power of storytelling, guiding nonprofits to craft compelling narratives that resonate deeply with their audiences. In the past year alone, she has presented with energy, authenticity and relatability at nearly 100 webinars and nonprofit conferences—her insights sparking inspiration and change.

      Nebraska's First Certified B Corporation