Why Your Annual Report Should Be a Marketing Tool and Not a Snooze

Image of four people viewing and discussing colorful charts and graphs.

Is your annual report a real bore? A good annual report goes beyond pages of financial data and compels your audience to take action. In this session you will discover:

  • What an annual report is and what it isn’t.
  • How to determine whether you need one.
  • The best way to write the report for your target audience.
  • The most common mistakes to avoid.
  • Tips for creating an engaging annual report.

You’ll walk away with all the tools you need to create an annual report that spotlights your organization and energizes your donors!

Tuesday, January 14, 2025  2:00 pm CT

About the presenter

Kiersten Hill, presenter for Firespring

Meet Kiersten Hill, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. With nearly two decades of dedicated service in nonprofit management and fundraising, she has raised over $20 million to strengthen Nebraska’s nonprofit sector. At Firespring, Kiersten enables organizations, their leaders and boards of directors to achieve their mission through education and empowerment. A dynamic thought leader and speaker, she captivates audiences with her expertise on marketing, fundraising, board development and organizational transformation. As a certified StoryBrand Guide, Kiersten has unlocked the power of storytelling, guiding nonprofits to craft compelling narratives that resonate deeply with their audiences. In the past year alone, she has presented with energy, authenticity and relatability at nearly 100 webinars and nonprofit conferences—her insights sparking inspiration and change.

Nebraska's First Certified B Corporation