Expert Insights Into Creative Marketing, Commercial Printing and Web Development
Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
5 Simple Steps for Creating Engaging Infographics
While written text in content marketing will always have a time and a place to help captivate your audience, there’s another star of the show that can no longer be ignored. Think colors that pop,...
6 Common Reasons Why Donors Leave
Donors come and go. If you’re lucky, they stick around through thick and thin because they truly love and support your cause. However, it’s inevitable that some will leave. When they do, it’s...
3 Ways to Become a Thought Leader
A thought leader is able to share their views and champion the issues they stand behind in an authoritative and influential way. Becoming a thought leader is about becoming the de facto voice...
How to Attract New Donors and Volunteers to Your Nonprofit Organization
“Lead generation.” That’s a fancy term you hear business marketers throw around like it’s common vernacular. They even shorten it to “lead gen,” ‘cause those last three syllables simply take too...
How to Combat a Creative Rut
Finding out how to combat a creative rut and make creativity something that you and your team look forward to is a must. When I first started at Firespring as a marketing strategist, after...
Hitting the Bullseye of Your Target Audience
How we deliver a message to our audience is crucial to how the message is received. Hitting your target audience is tricky. Just because one person hears things one way, doesn’t mean the next...
Matia Ward, changing lives through Royal Family Kids
Matia Ward’s official title at Firespring is web developer, but some call her a magic maker. She enjoys getting to build out custom, unique functionality into our clients’ sites. Matia also loves...
How to Make a Bigger Impact with Direct Mail
Have you put your direct mail on the back burner? If so, turn up the heat: Direct mail is more effective than ever! While it works great on its own, direct mail can become a powerhouse tool when...
Employee Engagement: What It Is and 5 Ways to Foster It
Businesses and nonprofits all over have become more focused on creating a culture of employee engagement. Employees today are looking for more than just a 9-to-5 job—they want to be in a place...
10 Ways to Make Your Year-End Appeal Letter Better
While we’re still processing the year 2020, the end of 2021 is speeding by and 2022 is a mere few months away. We still have so much fun to look forward to in 2021, including spooky scares,...
How Micro Events Can Make a Big Impact
After 18 months of an unpredictable pandemic that caused many of us to pivot or adjust plans, in-person events are slowly making a comeback. Prior to Covid-19, there’s a good chance that major...
5 Email Marketing Secrets You Should Know from the Pros
Likes and comments on your social posts are nice, but there’s something more valuable in your marketing toolbox you may be overlooking. Chances are, it’s only a few clicks away from you at all...
