Expert Insights Into Creative Marketing, Commercial Printing and Web Development
Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
How to Make a Bigger Impact with Direct Mail
Have you put your direct mail on the back burner? If so, turn up the heat: Direct mail is more effective than ever! While it works great on its own, direct mail can become a powerhouse tool when...
Employee Engagement: What It Is and 5 Ways to Foster It
Businesses and nonprofits all over have become more focused on creating a culture of employee engagement. Employees today are looking for more than just a 9-to-5 job—they want to be in a place...
10 Ways to Make Your Year-End Appeal Letter Better
While we’re still processing the year 2020, the end of 2021 is speeding by and 2022 is a mere few months away. We still have so much fun to look forward to in 2021, including spooky scares,...
How Micro Events Can Make a Big Impact
After 18 months of an unpredictable pandemic that caused many of us to pivot or adjust plans, in-person events are slowly making a comeback. Prior to Covid-19, there’s a good chance that major...
5 Email Marketing Secrets You Should Know from the Pros
Likes and comments on your social posts are nice, but there’s something more valuable in your marketing toolbox you may be overlooking. Chances are, it’s only a few clicks away from you at all...
Behind the Scenes: Southeast Community College “Choose You” Campaign
At Firespring, we often say, “Our mission is to help you accomplish yours,” which is more than just a tagline—it’s our passion, really. We’re here to be a part of something bigger than ourselves...
The Untold Backstory of a 30-Second Radio Spot
There are a lot of things in life that remind me of the “business in the front, party in the back” hairstyle that “Kate Plus Eight” made famous in the 2000s. You know—where everything appears...
From Class to Firespring: A Day in the Life of a Creative Intern
A day in the life at Firespring looks different for every Firespringer. My name is Maddie and in my role as a creative intern, I can appreciate the variety that each day brings. The creative...
Digital is Hot, but Direct Mail is Hotter
Direct mail gets results, and smart marketers know it. Don’t believe us? Look at the numbers: The response rate for direct mail is up to nine times higher than that of email. (Data &...
Firespringer Feature: Allison Mellick, filling her bucket through Kids at the Well
Meet Allison, a client relations and resource specialist at Firespring. She works with our clients on their Springboard website projects and also manages client resources, such as FAQ articles...
3 Must Haves for Your Brand Strategy
Your brand is not just your logo. Rather, it’s the entire story your business or nonprofit tells to each segment of your target audience at every touchpoint. More than ever before, humans are...
How to Discover Your Organization’s Voice (and Stick with It)
Your organization is comprised of many voices—those of your leaders, staff, volunteers, donors and those you serve. However, when “speaking” via your marketing channels, your organization’s voice...
