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Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
Get Your Fundraising in Order from Compliance to Execution
Trust is essential to fundraising success. When raising funds for an important cause, nonprofits reach out to people asking not only for a donation but also for their trust. People are eager to...
Marketing Automation: What It Is and How It Makes Your Work Life Better
Marketing automation has been around for years, but it’s still something that many companies and organizations don’t use effectively. They think they need expensive technology, the right...
4 Donor Retention Tips to Make Your Donors Want to Stay
Fact: The donor retention rate in the nonprofit sector is 32%, according to the Fundraising Effectiveness Report. So, on average, a nonprofit will keep less than a third of donors who make an...
Cutting Cost While Increasing ROI Can Work in a Crisis
Well, COVID-19 certainly has thrown a wrench in fundraising. It’s hard enough to lean on your donors during the good times, so we know you’ve got your work cut out for you. We can guide you to...
Cultivate Donors and Ask For Donations From a Distance
Thanks to the coronavirus, many of us are working from home, maintaining social distance, and trying to stay healthy. We’re also trying to figure out how to cultivate donors and ask for donations...
How to Keep Your Volunteers Coming Back
According to the Corporation for National and Community Service (CNCS), volunteering in the United States hit an all-time high. The 2018 Volunteering in America report found that 30.3% of U.S....
Why Cutting Your Marketing Budget Is a Mistake
You know the saying: “When the going gets tough, the tough get going.” COVID-19 sure has made times tough for all of us right now. And while it’s important to take our time to absorb what’s...
Business Sign Need Updated? No Offense But, Maybe It Does
Signs, signs, everywhere a sign–even in the middle of a worldwide pandemic. Regardless of whether your business is operating as usual right now or is in a holding pattern waiting for America to...
How to Raise Money When Events are Not an Option
Big events and nonprofits go hand in hand, but in light of today’s “social distancing” climate, most in-person gatherings have been canceled or postponed, leaving many nonprofits scrambling to...
Maintaining a Connected Company Culture in Isolated Time
As the COVID-19 pandemic sweeps the world, many organizations are requiring or strongly encouraging their employees to work from home. Firespring has nearly all of its team members at home right...
Move Over Netflix: Get Your Online Education Binge On
We are currently presented with the chance to take advantage of online education in a way that hasn’t happened before. The growing list of gatherings being cancelled due to the threat and spread...
What is Marketing Strategy Anyway—and What Can It Achieve?
Maybe you’ve seen the term “strategic marketing” thrown around online or used as a buzzword on LinkedIn. It’s all over the place so it must be important, right? Still, it's hard to crystallize...
