Expert Insights Into Creative Marketing, Commercial Printing and Web Development
Everything you need to solve your everyday marketing challenges.
We don’t just talk the talk; we walk it, often with a little pep in our step. We’re a passionate bunch, and it shows not only on our blog, but also in our products and services, all designed to help you elevate your brand. Come here often to find actionable marketing advice. Nonprofit fundraising ideas. Website and tech trends. News about commercial printing advancements. Ideas for a purpose-driven company culture. And a whole lot of love for your company and organization.
How to Stay Productive This Summer
Summer is here and the livin’ is easy—but getting work done sure isn’t. In fact, studies suggest that workplace productivity drops an average of 20% during the summer months. Workers are taking...
Firespringer Feature: Andrew Newton, Advancing Scientific Research from Home
As our Director of Product, Andrew Newton makes the final decisions on upgrades to our scalable products. That’s fancy-talk for being the boss who calls the shots on how Firespring evolves the...
How to Build an Integrated Marketing Strategy
Imagine this: a potential customer receives an email marketing campaign from your business. A few days later, they receive a direct mail piece. They wonder: “Is this the same business I just...
Building a Nonprofit Marketing Budget that Gives Back
Many organizations, especially new 501(c)3s, come into their budgeting discussion with the mindset, “We can’t spend money on that, we’re a nonprofit organization!” If you’re still thinking about...
Scanning for Success: The Power of QR Codes for Nonprofits
These days, the internet is accessible from the palms of our hands. Did you know that more than 60% of internet searches are conducted on mobile devices? Plus, more than 50% of mobile phone users...
7 Ways to Win Over Your Audience with Print Marketing
As the region’s most experienced commercial printer, we think in ink. From business cards to window graphics, we’ve got your back with high-quality, high-definition and even heavy-duty printing...
Firespringer Feature: Molly Coke x Kegs for the Cure
As Chief Client Experience Officer, Molly Coke oversees all aspects of the client experience as well as retention marketing. She’s a steward and evangelist of Firespring’s company culture. She...
Genuine Customer Appreciation Ideas to Increase Retention
When you show genuine appreciation for your customers, they notice. It deepens your relationships, and in turn, impacts your retention rates. It’s not just a good business move—it’s the right...
How to Make Your Summer Fundraiser a Smashing Success
The heat is on—and we’re not just talking about summer. We’re talking about your summer fundraisers and how to make them a smashing success! Luckly, we have a few tips up our sleeve to help you...
Does Your Trade Show Booth Need Help? Here’s How to Know
After two years of being mostly grounded from crowded expo halls, you (and your trade show display) might be feeling a little trade-show rusty. Or your booth may feel “so 2020,” and you may be...
Firespringer Feature: Madison Gifford, Leading Clients and the Youth
What is your role at Firespring, and what are some of the things you do? I am a marketing project coordinator who oversees active creative jobs; making sure they are on time and within budget. In...
The Art of Acquiring New Customers
Bringing in new customers or clients to your business is no easy task, but it could be easier—with a sales funnel. After the initial buzz of a new business wears off, acquiring new customers...
