Raise awareness, win new supporters and boost donations with Firespring email marketing.

Rise above the inbox clutter. With Firespring’s email automation and personalization tools, you can reach the right constituent at the right time with engaging campaigns. Whether you’re new to email marketing or a seasoned pro, Firespring email marketing can help your nonprofit spread the word.

email marketing automation

Automated messages and email triggers.

Personal. Relevant. Timely. These are three must-haves for successful email campaigns.

With email marketing automation, every time a person submits their name and email address on a website form, they can be automatically added to an email audience segment. And certain activities, like clicking a link, can trigger a specific email message, letting your website do the work so you don’t have to.

nonprofit email marketing automated messages and triggers
nonprofit email marketing automation list segmentation

List segmentation.

Not everyone who signs up to receive your emails is looking for the same thing. Send the right message to the right people with list segmentation. Create segments within your email subscriber list according to criteria like zip code, donation amount, level of engagement and more to reach your subscribers with relevant messages.

Dynamic content.

Once you’ve got the scoop on your email subscribers, use it to send personalized messages in a single mailing. Just drag and drop whole sections of personalized text, content blocks and even an entire mailing’s worth of hyper-personalized content. The content automatically changes based on the recipient, so each subscriber sees the message tailored for them.

nonprofit email marketing automation dynamic content
nonprofit email marketing automation a/b testing

Content variation A/B testing.

Wondering which message will resonate? Don’t guess; test different elements of your email with a percentage of your audience to see what works, then send the best to the rest of your list.

Drag-and-drop email editor.

Focus on creating your content, not boring help manuals. Or if you’re into HTML, use our template builder and email inbox previews to design, test and send custom emails that look and sound uniquely you.

nonprofit email marketing drag and drop email editor
nonprofit email marketing drag and drop email editor
nonprofit email marketing drag and drop email editor

Use Firespring’s robust email analytics to learn more about your subscribers and know how your campaigns performed to help determine next steps.

nonprofit email marketing automation analytics overview
nonprofit email marketing automation analytics reports

Get started with email marketing designed for nonprofits.

The Firespring email marketing automation platform integrates directly into your nonprofit website, which means you can easily capture email addresses, segment them into the appropriate list and automate the most relevant messages for each subscriber.

Put your nonprofit website to work for you with an integrated email platform that sends the right message.

What our clients are saying.

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Johnny Appleseed

Pick Your Apple, Inc.

Nebraska's First Certified B Corporation